Wrangler 70th Anniversary!
by Adriano Batista
When in 1966 ‘Newsweek’ introduced a survey of the teenager, its cover image featured a young couple wearing Wrangler jeans. By then, the famed American denim brand had already gone through a revolution – from being the functional, go-to choice of rodeo riders and those who loved the great outdoors, to that of urbanites driving new thinking in culture and attitude. Wrangler was the definitive denim brand of youth. It’s still the same today, with Wrangler this year marking both its 70th anniversary and history of being progressive, pop and ever relevant to the shifting needs of its fashion fans’ lifestyles.
To observe this milestone birthday, for April Wrangler launches its celebrations with a special global collection, new ‘Wrangler 70 Years’ Kabel font logo and a new advertising campaign. All are inspired by archive finds that reflect both the 1970s’ newfound creativity in denim and its youth culture’s upbeat and optimistic mood – while tapping into the current strong trend for nostalgia.
Capturing this spirit of fun, festivals and long summers, Wrangler further marks its 70th anniversary with a premium collection made in collaboration with the Summer of Love’s seminal artist Peter Max.
The ‘Wrangler 70 Years’ advertising campaign echoes the collection by bringing to its striking imagery a genuine 1970s fashion editorial feel to it, with the focus on close-up product details and a subtly sexy suggestiveness. In sum it’s a creditable dip into Wrangler’s long past, in order to create a welcome tonic for today.
A Brand New Person
Robert Mapplethorpe, a perfectionist
A confirmation that many of us have been waiting for.
Dominic Albano started with luxury underwear—simple, sexy, and well-made. Now, he’s bringing that same vibe to swimwear.
Balenciaga unveiled its new High Summer campaign, shot by Roe Ethridge.
Prada’s Days of Summer campaign feels like a pause, a deep breath of salt air.
In the haze of golden hour and the soft chaos that is Coachella’s opening weekend, GUESS JEANS made its triumphant return to the desert — and let’s just say, it didn’t come quietly. For the fourth year… »
The Limit Does Not Exist was a collision of clothes, music, and performance, all vibrating at the same frequency.
For the first time, Converse and Kenzo are joining forces, mixing classic American cool with Kenzo’s vibrant energy.
This season marks a shift toward sharper structure and technical precision, but without losing the experimental edge that defines the label.
Lick the Star is a film, a feeling, a love letter to the way pop culture lingers—half memory, half dream. And like Room 79 itself, it lingers long after you’ve left.
Indelicato revisits shapes and styles that matter to him, turning them into something almost ritualistic.
Paris has long been the backdrop for romance, and now two brands are bringing that intimacy from the city’s streets straight to the bedroom.
Designed by Johnny Lu and printed on Munken paper, the book is a deep dive into what makes Aries stand out.
Dutch designer Duran Lantink becomes the new Creative Director of French fashion house Jean Paul Gaultier.
MM6 Maison Margiela and Salomon are back with another collaboration, this time for SS25.
Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
Dominik Dorner captured by the lens of Santiago Neyra, in exclusive for Fucking Young! Online.
With a year full of surprises, the renowned French streetwear brand Bensimon is celebrating its 45th Anniversary.
In an era of disposable fashion, JAK sneakers offer something different: understated quality that lasts.
Cities change, and so do the people who live in them. wetheknot’s new seasonal capsule, Goodbye Lisbon, is built on that tension—between the city we know and the one we hope to see.
Real magic happens with Primavera a la Ciutat, the week-long spillover of concerts taking over the city’s best venues—and the schedule just dropped.
Lejs Ibrahimovic styled himself for this exclusive Fucking Young! story captured by the lens of Julian Freyberg.
Summer isn’t just a season—it’s a feeling. That’s the idea behind LOEWE’s Paula’s Ibiza 2025 collection.
Curated by F. Delétrain, the project blurred the line between joke and critique.
“UNDERSEX” is a photo project of the non-existent association “FAUX”. It is dedicated to artists in emigration from different countries and is designed to resemble a provincial Siberian newspaper, contrasting with erotic visuals, as this theme is still taboo in Russia and Eastern countries.
British fashion house Burberry, creatively directed by Daniel Lee, presents its Summer 2025 campaign called “Wish you were here”.
Using materials like Harris Tweed, denim, faux fur, and printed patterns, the collection combines whimsical refinement with an industrial edge.
Illustrator Nicasio Torres and Makeo.Top, a secondhand clothing project led by Eme Rock, began a collaboration that turns discarded clothes into wearable art.
Corentin Marchandet photographed by Martina Bertacchi and styled by Rebecca Sclavo, in exclusive for Fucking Young! Online.
CULTUREEDIT is launching its inaugural online art auction, featuring 100 works by 70 LGBTQ+ artists from around the world.
At Milan Design Week 2025, CUPRA unveiled its latest venture—the CUPRA Design House—marking a deliberate step beyond automotive design into broader creative territory.
