Wooshik Choi, the global brand ambassador, is starring in the latest AMI Spring/Summer 2024 campaign. Captured through the lens of photographer Vitali Gelwich, Choi is depicted in a series of images that are as much a celebration of his genuine bond with Creative Director Alexandre Mattiussi as they are a showcase of fashion.

The photoshoot, set against the intimate backdrop of Mattiussi’s office, offers a glimpse into the comfortable and authentic relationship shared by the duo, highlighting Choi’s ease and familiarity within the Parisian House’s headquarters.

Check it out below: