The original Vapormax Air unit has been tested over more miles than any previous Nike innovation — in cold and warm weather, on walkers and runners — to ensure it would feel great and fit well for a runner who logs about 20 miles a week and someone who just wants to wear it all day long.
Still, there’s always room for improvement. So, designers went to Paris, London and Milan to talk with everyday athletes about what they loved about the Nike Air Vapormax and how they felt it could be better. The feedback: Nike nailed the consistency of ride and shock absorption with the Air unit, but there could be more structure and support in the upper.
Here’s how designers delivered on those wishes in the form of the new Nike Vapormax 2019.
What hasn’t changed
It remains the most flexible and lightest Air Max thanks to the segmented Air sole that allows the foot to move more naturally than any previous Air unit.
The full-length Air unit still sits directly underfoot — solo — to provide consistent cushioning for walking or running.
What’s new
Designers reworked the upper using Nexkin, a translucent stretch-woven material that’s lightweight, breathable and conforms to the foot, but provides more structure and is more durable and weather-ready than Flyknit.
A new internal cage wraps the midfoot, hugging the arch to provide support and lockdown.
The TPU heel clip is bigger and higher, which means more support for all-day wear.
Applying a TPU coating gives the Air bag a new color-shifting aesthetic: It looks opaque, but when held up to light it’s transparent.
3.Paradis’ Creative Director Emeric Tchatchoua released the brand’s new campaign to celebrate the launch of their 15th seasonal collection this Spring, photographed by long-time collaborator Rashidi Noah.
Following the Italian government’s decision to authorize the holding of international fairs in a physical format, Pitti Immagine just announced the dates and venues for the next summer fairs.
Taking inspiration from artists like Panayiotis Vassilakis (better known as Takis), and Peter Sedgley, the designers behind this project created a new collection that was presented at the 080 Barcelona Fashion.
Victor von Schwarz was born in Sabadell, a province of Barcelona, and even though he’s been around for a while now, this is the first time he presents his collection at 080 Barcelona Fashion.
LR3 unveiled its new collection during 080 Barcelona Fashion. Having Slow Fashion as a philosophy, this new brand wants to create for all genders, for all ages, for all body shapes, for people.
Formed by a series of ready-to-wear garments that highlight the brand’s DNA, the collection is made up of a series of renewed and colorful classics designed to last.
Carne Bollente unveiled its Spring/Summer 2021 collection titled “Body And Soul”, a tribute to the rediscovered “freedom after a long lockdown for our bodies but also our minds“.
Echoing the nature of the brand’s essentials, London-based photographer Alessio Bolzoni captured this campaign with a series of images which articulate the performative aspect of dailiness.
ANTONIO MARCIAL was born in the Summer of 2020, during the Covid 19 pandemic and during confinement. This was the moment when Antonio lays the foundations, the basic concepts and the philosophy of his brand.
In honing the Givenchy aesthetic for an exciting new era, Matthew M. Williams wished to focus on a refined sneaker style that fused performance and luxury in equal measure.
Conan Gray wearing Lacoste and shot by Tommy Dorfman.
In this issue, we explore how we are connected to nature and the intersectionality of social and sustainable issues.
We talk to designer Bethany Williams who believes that social and environmental issues are connected along with
designers Francisco Terra of Neith Nyer, Tom Van der Borght, and actor Archie Renaux. Stylists were encouraged to not only explore conscious designers but to pull from the archives, vintage, and to forget about seasons with editorials.
