Wax London has launched its SS24 collection with a campaign called “Come Together”. The campaign showcases the brand’s passion for craft and creativity, as well as its diverse and distinctive range of clothes.
The campaign features brand founder Tom, who is seen stealing fabrics from various sources and bringing them to his workshop, where he creates the SS24 collection. It showcases a variety of fabrics, textures, colors and patterns. Embroidery, Pointelle, Crochet, Seersucker and Linen in light pastel tones are the main attractions, while reds and blues add some contrast and flair.
The SS24 collection reflects the brand’s response to customer demand, as well as its inspiration from the patchwork of culture and ideas in London. The collection offers new silhouettes, such as Ripstop jackets, relaxed trousers and sustainable suede. It also expands on the brand’s signature embroidery techniques, with stunning pieces like the Daisy, Ornate and Beach styles. The collection also features the traditional method of Ikat hand dyeing, which gives a unique and vibrant look to the Didcot range and its matching shorts and trousers.
To complete the look, the collection also includes a range of accessories, such as caps, socks, tote bags and bucket hats. These accessories are designed to elevate the basics and add some character to the outfit, with the brand’s signature Jacquard pattern and the Trek socks being some of the highlights.
Check it out below:
The collection is available at waxlondon.com and in their retail stores in Soho and Spitalfields.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
