Vitaly Launches their FW23 “BPM” Campaign
by Adriano Batista
Right from the start, Vitaly has been deeply connected to the club scene. Their latest collection, named “BPM,” is a tribute to the dance floor. Drawing inspiration from the roots of clubwear and aesthetics, the BPM collection blends influences from the powerful beats of Detroit and Berlin’s underground scenes, the 90s rave and acid house vibes, as well as the vibrant energy of modern festival stages.
In the campaign that accompanies it, the aim was to capture the pieces in their natural element. Shot live at Pep Rally, a cherished rave spot in Toronto, real people wear the pieces with their own flair, rocking their unique outfits and showcasing their individuality. No models, stylists, or glam teams – just unfiltered expression, set against the backdrop of pulsating bass.
Check out the campaign images below:
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