Video Virgil Abloh presents “The Adventures of Zoooom with Friends” for Louis Vuitton SS21
by Adriano Batista
In lieu of the traditional fashion show format, Virgil Abloh has instead imagined a virtual and literal voyage across the world to present his new collection “Message in a Bottle”. Starting at Louis Vuitton’s ancestral home in Asnières, outside of Paris, the film follows movers packing up shipping containers and loading them onto a barge, that then sails down the Seine River and beyond Paris. Aboard, a colorful crew of animated characters called ‘Zoooom with friends’ are hiding as stowaways, as a nod to Virgil Abloh’s ongoing theme of boyhood present in all of his Louis Vuitton collections.
By taking his show to sea, Virgil Abloh embraces Louis Vuitton’s global community and meets his clients in their own parts of the world. Throughout the collection’s voyage – which may add destinations along the way – the collection will transform in an evolving exchange across cultures and nations. As a free and inclusive dialogue between the Maison and its audiences, this new initiative aims to transcend the traditional rules of fashion and seasonality.
Take a look at the video below and stay tuned for the next port of call in Shanghai on August 6th, 2020.
Directed by Virgil Abloh™
Director of animation: Reggie Know
Music: Musical score composed, arranged, performed & produced by The SA-RA Creative Partners™ (Taz Arnold, Shafiq Husayn & Om’Mas Keith)
Styling: Anthony Liguer-Laubhouet
Featuring: Stephen “Thundercat” Bruner, Terrace Martin & Kamasi Washington
Musical Direction by Benji B. & Virgil Abloh™
But Not Today
BOTTER Spring/Summer 2021
actual
Virgil Abloh presents “The Adventures of Zoooom with Friends” for Louis Vuitton SS21
previous
But Not Today
next
BOTTER Spring/Summer 2021
We headed down to Geneva over the weekend for the HEAD Fashion Show, made up of 23 Bachelor and 8 Master graduate collections offering a fresh, diverse, and contemplative reading of what clothing can be today.
The competition, which began in 2013, is open to designers from around the world who are between 18 and 40 years old.
Over four intense days, 30 students from across Europe breathed strange, electric life into discarded garments — relics pulled back from the brink and reimagined with hands that refuse to waste. What emerged wasn’t just clothing, but a shared vocabulary: sustainability as a dialect, mending as a manifesto.
Photographer Gorka Postigo’s new book, You’ll Never Meet My New Friends, launched at LSD Paris during Paris Photo Week.
Ami Paris presents its festive collection, Ami Holidays.
The Salomon XT-Whisper Aries Arise is a collaboration that looks to the past and the future.
MRKNTN presents its Spring/Summer 2026 collection, titled SAINT-MAURICE.
Balenciaga becomes the first luxury house to collaborate with the video game PUBG: BATTLEGROUNDS and its mobile version, PUBG MOBILE.
AMIRI’s Pre-Spring 2026 draws inspiration from John Hughes’ 1985 film, The Breakfast Club, paying homage to its universal story and the contradictions of youth.
The CASA LOEWE concept blends high-end retail with the personal feel of an art collector’s residence.
The drop is a focused exploration of college sports culture from the American South.
Personal Parade presents its new season, “Return to Eden.” This is the brand’s first collection dedicated entirely to homewear.
Drop Books has released its second publication, titled “Wildness.” The book is a collaboration between photographer Mark Borthwick and fashion designer Duran Lantink.
Church’s presents its Holiday 2025 campaign through a series of festive scenes.
Benzene is a new streetwear brand built on a specific kind of modern contradiction.
Mexican artist Gabriel Santiago has released a new single titled “Homoerotic.”
Balenciaga has launched a new series focused on American football.
Paul Smith has unveiled its new “Night to Day” campaign, featuring the American actor Walton Goggins.
The campaign’s narrative is a journey that captures the spirit of travel through different lights: the Parisian sunset, the break of dawn, and the glow of a bonfire.
Givenchy presents its Spring 2026 campaign, the second in a series of portraits by photographer Collier Schorr.
Malte Berglund Adrian at ACE Models captured by the lens of Joey Leo, in exclusive for Fucking Young! Online.
La Fábrica presents “NIKE. Design in Motion” in Madrid, an exhibition that traces six decades of the brand’s history.
Lacoste presents its Holiday 2025 campaign with the idea that style is the best gift.
LOEWE Perfumes has introduced three new scented candles to its Home Scents collection.
After fifteen years under the creative reign of Olivier Rousteing, Balmain steps into a fresh era.
Levi’s® and designer Kiko Kostadinov present their second collaborative men’s collection.
untitlab®’s Fall/Winter 2025 campaign, titled “THE TRADE,” follows a figure moving through East London.
Stone Island and New Balance continue their partnership with a new release focused on football.
In the digital age, a “personal brand” is often a carefully curated facade. But for Carlos Vasconcellos, it’s something far more authentic: a direct line to his soul.
Acne Studios has released its selection of holiday gifts for the FW25 season. The offering includes a range of the brand’s signature items.
