VERSACE JEANS COUTURE x Vincent Catel
by Adriano Batista
In Freedom Now, Versace Jeans Couture commissioned three young artists from around the world to visually interpret what freedom means to them. Aimed at giving voice to the shakers and shapers of tomorrow, the project is a continuation of the brand’s series of artists’ collaborations, including How We Holiday and Vision for the Future.
One of the artists is Vincent Catel, a director based in Paris. Deeply inspired by cinema and documentary photography, his work explores themes ranging from intimacy and alterity to the passing of time. His short film captures an idealized concept of freedom through the story of two motorcycle riders who fall in love in a dreamlike landscape. An ironic and playful take on the cliche imagery and stylish innocence of ‘80s Hollywood films, the short movie aims to set these archetypal characters free.
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