#VersaceJeansCouture SS22
by Gabriel Córdoba Acosta
A couple of months after the Hadid sisters, Gigi and Bella, starred alongside Maluma and the iconic Donatella in Versace’s Spring/Summer 22 campaign, we’ve been able to discover the new campaign for the brand’s young line we just mentioned, Versace Jeans Couture.
Following the clear aesthetic that characterizes it and reinterpreting the coming of age story, through a selection of images (full of joy, color, and spontaneity) taken by the promising Finnish photographer Osma Harvilahti and a film directed by the Parisian director Vincent Catel, we have discovered the brand’s novelties.
Named “Summer Daze”, this spot simultaneously transports us to the American–style suburbia and explores the contemporary coming-of-age experience, focusing on the universal and the more personal, as well as portraying the beauty of youth in all its forms and immersing us in the world of a group of friends over the course of a summer.
And as we said before, through these images and the film, the Versace Jeans Couture new pieces have been unveiled, both for women and men. Starting with the former, the women’s part presents romantic and sensual silhouettes with a contemporary touch that is reflected in several total looks with prints composed of jackets and skirts. And obviously, it’s not just these garments that makeup Versace’s Spring/Summer youth line, because what would the Italian brand be without its stunning dresses? No idea, but what we do know is that this year it has been reimagined with ruffles and lingerie details, as well as the art of pleats, which appear on sportswear, contrasting with chunky footwear.
Secondly and finally, the men’s collection maintains the influence of American culture with a sportier attitude. Key silhouettes are relaxed and influenced by streetwear. Plain-colored sportswear is revamped with graphic detailing. Tropical florals are juxtaposed with animals, channeling the irreverent attitude of Versace Jeans Couture. The youthful, carefree approach is further explored in the styling, seen in bags casually draped across the chest or chunky sandals with colorful socks.
Go and dive into the playful and colorful Versace Jeans Couture Spring/Summer 22
#VersaceJeansCouture
www.versacejeanscouture.com
Apples & Oranges
Palace and Calvin Klein unveil their joint collection “CK1 Palace”
Because home should never be denied to anyone. In a world where home shouldn’t be a privilege but a right, artist and activist Charlie Smits is stepping up. Smits has teamed up with Fundación… »
Simon Porte Jacquemus has fulfilled his dream, and in the process, he continues to invite us to dream with him.
We checked in with Takuya Morikawa to talk process, evolution, and the foundation in the essence of creation.
Berlin Fashion Week saw the return of Milk of Lime, fresh off their Berlin Contemporary win, with their Spring/Summer 2026 collection, CHIME.
Craig Green’s Spring/Summer 2026 collection feels like a half-remembered dream with shapes you recognize, but shifted just enough to make you look twice.
Photographer Denzil Jacobs presents a selection of eclectic looks photographed on the streets of Paris during Men’s Paris Fashion Week, outside Amiri, Rick Owens, 3.Paradis, Kidsuper and more, exclusively for Fucking Young!
Ikko Ohira photographed by Luis May and styled by Timothée Geny La Rocca, in exclusive for Fucking Young! Online.
At Paris Men’s Fashion Week, NAMESAKE’s Spring/Summer 2026 collection, INNERCHILD, didn’t just show clothes but also memories.
Designer Andrea Pompilio maps a wardrobe for modern nomads, one that looks collected rather than curated.
Louis Vuitton has always been about journeys, both literal and imaginative.
VIKTORANISIMOV chose an unlikely stage for its first Berlin Fashion Week presentation: a former telecommunications bunker, now The Feuerle Collection museum.
After the show, designer Feng Chen Wang caught up with us, to open up about the emotion behind this collection, and the brand’s evolving identity – accompanied by backstage moments captured by Leiya Wang.
Take a look at DOUBLET’s Spring/Summer 2026 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at KIDSUPER’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
For Camiel Fortgens’ SS26, models walked the actual streets of Paris during Fashion Week, portable speakers in hand, each playing a fragment of the show’s soundtrack.
Singer-songwriter HUMBE is Mexico’s breakout pop star, leading us into a new era of sentimental pop.
Created with artist Samuel de Sabóia, the lineup weaves together regeneration, spirituality, and a question: What does the future of fashion look like?
ZIGGY CHEN’s PRITRIKE doesn’t shout. It hums like the low, steady pulse of rain on summer earth.
For their SS26 show, the adidas and Yohji Yamamoto collaboration traded the standard runway for something more visceral: a four-act performance directed by choreographer Kiani Del Valle.
After showing off-calendar for two seasons in a presentation format, the 2023 LVMH Prize-nominated designer Kartik Kumra is now the first Indian designer to be on the official menswear calendar.
SANKUANZ’s Spring/Summer 2026 collection finds its heartbeat in Tara, the Tibetan Buddhist goddess who exists between two worlds, both enlightened and earthly.
Creative director Julian Klausner builds his first men’s collection for the house like a love letter to contradictions.
Fashion often pretends to have answers. TAAKK’s Spring/Summer 2026 collection prefers questions.
Doublet doesn’t ask you to change the world. It just shows what happens when fashion remembers where it comes from.
The idea is simple but clever: take the rigid codes of a gentleman’s wardrobe and soften them for the heat.
For SS26, Hung La’s LỰU ĐẠN closes its trilogy “MAYHEM,” “YOU DON’T BELONG HERE,” and now “NO MAN’S LAND”, with a collection that stares straight at the people society ignores.
Marine Serre‘s Spring/Summer 2026 collection is about the quiet revolution happening in every stitch. Titled THE SOURCE, this is clothing that moves with purpose, crafted by hands that treat savoir-faire not as a relic, but as rebellion.
Here,… »
When J Balvin puts his name on something, you know it won’t be ordinary.
C.R.E.O.L.E.’s DOM TOP FEVER collection is a reckoning. It digs into displacement, memory, and the act of reclaiming stories that have been buried or distorted.
Entitled ‘The Boy Who Jumped the Moon’, this latest KidSuper collection explored key notions of naïveté, innocence and dreams, which are some of the defining characteristics of any childhood.
