#VersaceJeansCouture SS22
by Gabriel Córdoba Acosta
A couple of months after the Hadid sisters, Gigi and Bella, starred alongside Maluma and the iconic Donatella in Versace’s Spring/Summer 22 campaign, we’ve been able to discover the new campaign for the brand’s young line we just mentioned, Versace Jeans Couture.
Following the clear aesthetic that characterizes it and reinterpreting the coming of age story, through a selection of images (full of joy, color, and spontaneity) taken by the promising Finnish photographer Osma Harvilahti and a film directed by the Parisian director Vincent Catel, we have discovered the brand’s novelties.
Named “Summer Daze”, this spot simultaneously transports us to the American–style suburbia and explores the contemporary coming-of-age experience, focusing on the universal and the more personal, as well as portraying the beauty of youth in all its forms and immersing us in the world of a group of friends over the course of a summer.
And as we said before, through these images and the film, the Versace Jeans Couture new pieces have been unveiled, both for women and men. Starting with the former, the women’s part presents romantic and sensual silhouettes with a contemporary touch that is reflected in several total looks with prints composed of jackets and skirts. And obviously, it’s not just these garments that makeup Versace’s Spring/Summer youth line, because what would the Italian brand be without its stunning dresses? No idea, but what we do know is that this year it has been reimagined with ruffles and lingerie details, as well as the art of pleats, which appear on sportswear, contrasting with chunky footwear.
Secondly and finally, the men’s collection maintains the influence of American culture with a sportier attitude. Key silhouettes are relaxed and influenced by streetwear. Plain-colored sportswear is revamped with graphic detailing. Tropical florals are juxtaposed with animals, channeling the irreverent attitude of Versace Jeans Couture. The youthful, carefree approach is further explored in the styling, seen in bags casually draped across the chest or chunky sandals with colorful socks.
Go and dive into the playful and colorful Versace Jeans Couture Spring/Summer 22
#VersaceJeansCouture
www.versacejeanscouture.com
Apples & Oranges
Palace and Calvin Klein unveil their joint collection “CK1 Palace”
This month, Antwerp-based Belgian designer Jan-Jan Van Essche unveils ‘KHAYAL’ at MoMu, a beautiful exhibition inspired by his latest SS25 collection.
Fashion journalist and pop culture enthusiast, Damien Testu is exposing an intimate side, his poetic side with Cœur météore, his first collection of poetry.
Sneakersnstuff and Timberland have teamed up to create a new version of the classic Euro Hiker boot.
Congratulations to Julian Klausner on his new role as Creative Director of Dries Van Noten.
The luxury fashion house Casablanca, founded and creatively directed by Charaf Tajer, presents its Resort 2025 collection.
This AURALEE x New Balance collaboration is a great example of how classic designs can be reimagined for a new generation.
The pre-holiday collection features new styles and colorways from their Chapter 6 show, as well as restocked favorites.
After their successful January collab, they’re closing out the year with a fresh take on the iconic Instapump Fury 94.
le FLEUR, the brand founded and creatively directed by Tyler, The Creator, presents its Fall/Winter 2024 collection.
Reebok LTD and KANGHYUK are back with another collab, this time blurring the lines between high-tech and biker vibes.
This new camo edition joins other limited-edition Mostro releases, like the “Ecstasy” pack and the archive-inspired pack.
For many fans, social media sensation Benjamin de Almeida doesn’t need any introductions.
French fashion house Saint Laurent, creatively directed by Anthony Vaccarello, presents its Spring 2025 collection.
Pleasing and JW Anderson, the respective brands of Harry Styles and Jonathan Anderson, present their joint collaboration.
Ethan – a 26-year-old Italian-Brazilian singer – stands out in Italy as one of the most interesting artists on the underground music scene.
To celebrate the release of Italian Robot , NOCUI curated for Fucking Young! an exclusive Italo playlist.
Pfeiffer’s works are in continuous dialogue with multiple generations of narrative structures and image makers from Dada to A.I.
Whether you’re on the streets, the court, or just want a fresh look, the OBEY x Reebok collection has something for you.
Songzio has opened the doors to their first boutique in Paris bringing the Korean House’s distinctive aesthetic to the heart of the Marais found at 10 rue Charlot, 75003.
MSGM’s “I Bar di Quartiere” project celebrates local bars in Milan, highlighting their role as social hubs and cultural touchstones.
Les Benjamins is returning to its roots with its new Essentials 9.0 collection.
Attention, sneaker fans! Converse is launching a special edition of the One Star Academy Pro with Comme des Garçons Play.
POP MART, the famous designer collectible toy brand, has just arrived in Barcelona.
This collaboration blends Lamborghini’s sleek car designs with Balenciaga’s fashion flair.
Libor Baštinec photographed and styled by Stefan Levchenko, in exclusive for Fucking Young! Online.
We caught up with Danish band WhoMadeWho, comprised of Tomas Høffding, Tomas Barfod and Jeppe Kjellberg, following their epic Berlin show last month.
Calling all Trainers! Pack your bags for an epic adventure with the new Pokémon x Eastpak collection.
Find out who are the winners of the different categories of The Fashion Awards 2024, held at the Royal Albert Hall in London.
The limited edition capsule collection is a must-have for fans of both brands, and the launch party was a memorable event that showcased the collection in all its glory.
This award is a reminder that fashion is more than just clothes. It’s a way to express yourself, tell stories, and even break new ground.
