Valentino 2024 Chinese New Year Collection
by Adriano Batista
The upcoming Chinese New Year is a special occasion for Maison Valentino, as it coincides with the Year of the Dragon, a symbol of power and auspiciousness. To mark this festive event, the Maison has launched its 2024 Chinese New Year Collection, featuring red-hued garments that combine the traditional color of the holiday with the signature shade of the brand, Rosso Valentino.
The collection showcases the Maison’s respect and appreciation for the local culture, as well as its creativity and craftsmanship. The brand ambassador, Yang Yang, stars in the campaign, where he sends his wishes for the new year with lanterns adorned with the red VLogo, the emblem of the collection. The VLogo, which pays homage to Haute Couture and the Maison’s heritage, is also present on every item of the collection, from clothing to shoes, accessories and bags.
The collection offers a variety of styles and designs for both men and women, all in the striking Rosso color that symbolizes luck and prosperity. For men, the collection introduces red and beige as complementary colors, seen on the Valentino Garavani One Stud sneakers and the Valentino Garavani VLogo tote, which add a touch of elegance and sophistication to the casual look.
Check out the campaign images below:
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