TOUS, a brand synonymous with sparking creativity and self-expression, introduces TOUS MANIFESTO, a design project that transforms a classic jewelry clasp into a monogram, giving life to the TOUS MANIFESTO collection.

In the world of TOUS, every detail matters, from the most prominent gemstones to the seemingly inconspicuous clasps. When the brand set out to refine the clasps of its jewelry, it stumbled upon an extraordinary aesthetic opportunity. With TOUS MANIFESTO, they not only update a classic clasp but also transform it into a monogram, becoming the focal point of the new collection and its campaign.

Check out the campaign images below: