Inspiration, marketing, direction… The AD Campaigns!
by Luca Imbimbo
-3… And if it’s true that collections could not exist without the Fashion Week, collections could not exist without Ad campaigns. Rallying cry: to sell! Fantasy, strategy, originality… These are the ingredients for a successful advertising… There are many versions… Video, printed or social networking? We have chosen ten of them…
10 – Your legend is ready perfect: The new identity of the brand will kick off with the “Very Perry Ellis” campaign, featuring Matt Norklun, the legendary face of the brand in the 1970s and 1980s.
9 – Versace 2012 S/S. Recalling Miami… Shameless, aggressive, exaggerated … Versace’s man knows how to dare!
8 – Raf Simons 2012-13 F/W. “Run Fall Run”… The evocative video has the Pierre Debusschere’s signature… We run!
7 – Vivienne Westwood 2012-13 F/W. Andreas Kronthaler is turned into a modern Diego Velázquez… His muse? Vivienne Westwood, of course!
6 – Alexander McQueen Menswear 2012-13 F/W. Who are the Alexander McQueen’s men? The 30’s gangsters? The 60’s hippies? The new millennium Yuppies? The choice is yours!
5 – Maison Martin Margiela x H&M. The whole Maison’s history in a Collection … For H&M!
4 – Givenchy 2012-13 F/W. “The Givenchy gang”… One shot to tell the collection… Short but of great effect!
3 – Dolce & Gabbana 2012 S/S. Italian movie-stars for the Italian incredible Brand… The Italian comedy lives on in the Mariano Vivanco’s shots!
1 – “Watermarked” – Kenzo 2012-13 F/W. It’s the year of Kenzo! Hugging, shaking hands and lots of humor in the video introducing the 2012-13 F/W Collection… Fantastic!
гоша рубчинский Spring/Summer 2013
FROY by Arman Avetikyan
Franz Vochezer at DSM MGMT photographed and art-directed by Caique Mendes, in exclusive for Fucking Young! Online.
In the sixth chapter of his PRO line, Xander Zhou turns his attention to the suit.
From October through December, loose silhouettes become the most versatile trend.
Dockers recently presented its “Always a Fit” campaign with an event called The Dockers House.
Kapten & Son has expanded its core range with the Essential Colours Collection.
Ruslan photographed by Alba Cámara and styled by Nora Hausmann, in exclusive for Fucking Young! Online.
8IGB Community Clothing presents its Spring/Summer 2026 collection, titled ANTITHESIS.
Adam Sattrup photographed and styled by Jacek Szopik, in exclusive for Fucking Young! Online.
Marine Serre presents the third chapter of her FW25 campaign. Titled “NIGHT IN SHANGHAI,” this final act builds on the themes of her Paris show, exploring illusion and emotion through a cinematic lens.
SATISFY and Oakley have reunited for their sixth collaboration.
Maison Kitsuné and the British heritage brand Hunter have joined for their first collaboration.
LOEWE and On present their Fall/Winter 2025 collaboration, featuring the first model they have designed together: the limited-edition Cloudsolo sneaker.
Burberry’s new campaign, “It’s Always Burberry Weather: Postcards from London,” celebrates its heritage in outerwear.
The long-running collaboration between Moncler and JW Anderson returns.
Yohei Ohno captured by the lens of Valeria Vargas and styled by Iris Lima, in exclusive for Fucking Young! Online.
This project builds on past apparel collections, reinterpreting the classic Nike Air Force 3 Low through NIGO’s unique perspective.
Designed by Eli Russell Linnetz in Venice Beach, the line is made in California and draws from a deep part of American memory: the surplus store.
A$AP Rocky and PUMA have released their latest and largest collection. The new line finds its inspiration in the Harlem jazz renaissance, mixing that era’s energy with modern streetwear.
The project, titled “Heart To Heart,” is built on a shared belief in creativity, individuality, and emotional well-being.
Bimba y Lola held an event at the Reina Sofía Museum in support of a new exhibition for the artist Maruja Mallo.
For its 65th edition, Lisboa Fashion Week asked a simple, radical question: what if we showed you the foundations instead of just the facade?
Marwan El Anbari and Hiago Paulino photographed by Joey Leo and styled with pieces from Lito Fine Jewelry, in exclusive for Fucking Young! Online.
This woven model is the latest addition to the Tormenta line, joining the original version and a semi-open style from the previous season.
This product represents a new idea of luxury, one built on absolute precision brought to everyday life.
Check out below the collection captured at VETEMENTS’ backstage, captured by Rita Castel-Branco, in exclusive for Fucking Young!
American designer Thom Browne presented his Spring/Summer collection during Paris Fashion Week.
Art lovers, save the date. Art Basel Paris 2025 arrives this October as a reaffirmation of Paris’s position in the global contemporary art world.
For its Fall/Winter 2025 campaign, Willy Chavarria introduces a new chapter called EXACTAMENTE.
Farah introduces The Archive, a 16-piece capsule collection that steps into its own history.
Our photographer Emil Huseynzade went backstage at ModaLisboa to capture the menswear looks from SANGUE NOVO, in exclusive for Fucking Young!
