Inspiration, marketing, direction… The AD Campaigns!
by Luca Imbimbo
-3… And if it’s true that collections could not exist without the Fashion Week, collections could not exist without Ad campaigns. Rallying cry: to sell! Fantasy, strategy, originality… These are the ingredients for a successful advertising… There are many versions… Video, printed or social networking? We have chosen ten of them…
10 – Your legend is ready perfect: The new identity of the brand will kick off with the “Very Perry Ellis” campaign, featuring Matt Norklun, the legendary face of the brand in the 1970s and 1980s.
9 – Versace 2012 S/S. Recalling Miami… Shameless, aggressive, exaggerated … Versace’s man knows how to dare!
8 – Raf Simons 2012-13 F/W. “Run Fall Run”… The evocative video has the Pierre Debusschere’s signature… We run!
7 – Vivienne Westwood 2012-13 F/W. Andreas Kronthaler is turned into a modern Diego Velázquez… His muse? Vivienne Westwood, of course!
6 – Alexander McQueen Menswear 2012-13 F/W. Who are the Alexander McQueen’s men? The 30’s gangsters? The 60’s hippies? The new millennium Yuppies? The choice is yours!
5 – Maison Martin Margiela x H&M. The whole Maison’s history in a Collection … For H&M!
4 – Givenchy 2012-13 F/W. “The Givenchy gang”… One shot to tell the collection… Short but of great effect!
3 – Dolce & Gabbana 2012 S/S. Italian movie-stars for the Italian incredible Brand… The Italian comedy lives on in the Mariano Vivanco’s shots!
1 – “Watermarked” – Kenzo 2012-13 F/W. It’s the year of Kenzo! Hugging, shaking hands and lots of humor in the video introducing the 2012-13 F/W Collection… Fantastic!
гоша рубчинский Spring/Summer 2013
FROY by Arman Avetikyan
Troye Sivan celebrates 10th Anniversary of his planitun debut album with BLUE NEIGHBOURHOOD – Ten years on, set for release on February 13, 2026. Limited Edition features two additional tracks – “Swimming Pools” and “Strawberries & Cigarettes” – plus a reimagined cover art.
Titled “Generation Gucci”, the lookbook acts both as a nod to the archive and a projection of aesthetic continuity, layering historical codes to build a distinct vision for the house.
Salomon is marking the 20th anniversary of its ACS PRO trail sneaker with a special edition. The release honors the shoe’s past while focusing on its continued relevance.
The collection draws from the iconic male figures of early 2000s magazines, connecting that era’s attitude with a pared-down, strong aesthetic.
UNWRAPPED 2025 marks Grindr’s fifth annual global snapshot of queer culture, powered by insights from more than 15 million monthly users and 32,000 community votes.
Rick Owens is launching a collaboration with the oral care brand Selahatin.
Patta and Joe Freshgoods have reunited for a new collaboration titled “PattaGoods.” This is their first capsule collection, uniting two independent, Black-owned brands.
Ruben Pols lensed by Alfonso Anton Cornelis and styled by Giorgio Branduardi, in exclusive for Fucking Young! Online.
The collection arrives as basketball’s global popularity grows, with a significant number of European players now in the league.
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The British Fashion Council has revealed the winners of The Fashion Awards 2025, presented by Pandora.
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Alberto Brown photographed by Javier Atienza and styled by Reyes Campos García & Álvaro Kasto, in exclusive for Fucking Young! Online.
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Daniil at Francina Models photographed by Mattia DB and styled by Ginn Ahouanto, in exclusive for Fucking Young! Online.
The Amsterdam-based brand Daily Paper has partnered with the Municipality of Amsterdam and adidas to celebrate the reopening of a local landmark: the street football court known as the “Adidasplein”.
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New Era and the Barcelona-based jewelry firm TwoJeys have launched their first collaborative collection.
The work of Slovak artist Andrej Dúbravský presents a world of bees, caterpillars, flowers, and naked boys who return the viewer’s gaze with confidence.
Pigmentarium has launched a new fragrance, La Petite Mort, created in collaboration with the artist Adonxs.
Kith has opened its first flagship store in the United Kingdom on London’s Regent Street.
The Spanish footwear brand Victoria is marking its 110th anniversary.
Maison&Objet Intérieurs Hong Kong is returning this December with an even more exciting and immersive experience for design lovers and professionals alike.
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