Tommy x Shawn “Classics Reborn” Capsule Collection
by Adriano Batista
Tommy Hilfiger presents Tommy X Shawn Classics Reborn, a capsule collection and campaign made in collaboration with multi-platinum, GRAMMY-nominated singer-songwriter Shawn Mendes. Available from March 15, 2023, this collaboration reinvents timeless classics, breathing new life into prep style’s undisputed icons, designed with sustainability in mind.
This new collection, made in collaboration with Shawn Mendes, is inspired by TOMMY HILFIGER’s vision of ’90s prep classics, highlighting its relaxed and comfortable fits, with a focus on inclusion. The new designs reinterpret iconic TOMMY HILFIGER looks in a contemporary way, creating a collection of classics for today, tomorrow and forever. This collaboration reflects the sustainable vision that Shawn Mendes and Tommy Hilfiger share about the use of recycled and innovative materials.
The campaign features a cast made up of the singer’s friends and family, as well as sustainability advocates and creatives from a new generation. Joining Shawn are his sister Aaliyah Mendes, artist/singer-songwriter and friend Jon Vinyl, art producer Mike Sabath, multidimensional artist Ahmad Cissé, author and model Maye Musk, designer Czarina Kwong, activist for change Deprise Lons and models Yvesmark Chery and Anita Jane Pathammavong.
Take a look at the campaign images below:
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