For its 40th anniversary, Beams announced today the launch of “Tokyo Culture Story”, a new initiative inaugurated by a concept video showcasing 40 years of Tokyo culture, seen from both fashion and music perspectives.
The Tokyo Culture Story video is a recollection of 40 years of Tokyo’s culture, through fashion and music perspectives. Dressed by popular Japanese stylists such as Kyoko Fushimi, Shino Suganuma or Lambda Takahashi, each male and female models showcased in the video feature a distinct style proper to each year, including iconic fashion styles such as “Takenoko-zoku” or “Urahara-kei”, under the tune of Japanese hit song “Konya wa Boogie Back”, specially adapted for this video by various music artists including past Nirvana opening band Boredoms, tofubeats or virtual idol Hatsune Miku.
Earlier this year, four-time Formula 1 champion Sebastian Vettel joined Swiss clothing brand Neumühle for a special lesson at a Swiss school. The topic? Circularity.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.