TILTED ARC: AWARE Spring/Summer 2025
by Adriano Batista
Hong Kong’s AWARE returns with its second seasonal collection, SS25 “TILTED ARC,” channeling the rebellious spirit and cultural upheaval of the 1960s to 1980s. Each era, a hotbed of individuality and anti-establishment movements, fuels AWARE’s exploration of self-expression in a world obsessed with individualism.
Moving away from flashy designs, “TILTED ARC” focuses on intricate details waiting to be revealed. The 11-piece collection features recurring arched elements, with key pieces like the Draper Jacket and Eclipse Trousers offering a subtle nod to the iconic “Mad Men” aesthetic.
A standout is the Handmade Analyse Long Shirt, a direct homage to Richard Serra’s controversial “TILTED ARC” sculpture. AWARE further emphasizes function with the convertible Double-Zip Sjunde Blouson, demonstrating the brand’s ability to blend practicality with fashion-forward design.
Check out the collection below:
Massimo Osti Studio and Alberto Riva: A Sailing Collaboration
Jil Sander Cannolo Bag
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