Tigran-Avetisyan-SS15-fy1

Tigran-Avetisyan-SS15-fy2

Tigran-Avetisyan-SS15-fy3

Tigran-Avetisyan-SS15-fy4

Tigran-Avetisyan-SS15-fy5

Tigran-Avetisyan-SS15-fy6

Tigran-Avetisyan-SS15-fy7

Tigran-Avetisyan-SS15-fy8

Tigran-Avetisyan-SS15-fy9

Tigran-Avetisyan-SS15-fy10

Tigran-Avetisyan-SS15-fy11

Tigran-Avetisyan-SS15-fy12

Tigran-Avetisyan-SS15-fy13

Tigran-Avetisyan-SS15-fy14

Tigran-Avetisyan-SS15-fy15

Tigran-Avetisyan-SS15-fy16

Tigran Avetisyan‘s main inspiration for SS15 is the perfume ‘DUTY FREE pour homme‘ that Tigran created for this season. It is a mash up of different fragrances mixed into a bottle, taking inspiration from airports, travelling and the duty free section’s vivid scent!

The whole collection is working as a ‘promo’ collection for the fragrance. Covered in slogans such as ‘Try Our New Fragrance For Men’ etc. It is fun and cheerful, with Tigran’s boy going travelling all over the world – shopping away at the Duty Free section.

The pieces in themselves are light and easy to wear with a new printing technique. Printing straight over the garments after production – which makes the creases and folds show in a different way on each piece.