This Is Not Clothing “Collection III/II”
by Adriano Batista
Collection III/II takes inspiration from classical sculpture and modern protest. The collection features a series of digital sculptures created by Jam Sutton using 3d scanning techniques of real-life models. The artwork is inspired by the Parthenon Marbles from Athens, Greece. The marble sculptures depict a ferocious battle between the Lapiths (legendary people of Greek mythology) and the Centaurs (half man, half horse).
‘Collection III’ takes inspiration from these violent Greek sculptures, bringing the concept into modern day scenarios: replacing the Lapiths and Centaurs with riot police and uprising protesters. The resulting images are a juxtaposition of classical art and the anxiety of modern culture, contrasting mythology with real-life events.
The ‘This Is Not Clothing’ app is an augmented reality experience, unlocking interactive artwork and digital sculptures by scanning This Is Not Clothing’s labels. The app enhances This Is Not Clothing’s exploration of fashion, art and technology, adding a new dimension and experience to the artwork created by Jam Sutton.
The collection is now available online at www.thisisnotclothing.com and in select stores including Colette, Selfridges, Trading Museum Comme des Garçons & Galeries Lafayette Beijing.
Lookbook credits:
Model: Jossi Lee
Photography: Jam Sutton
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