TheOpen Product FW22 Campaign
by Adriano Batista
Korean brand of casual-chic apparel TheOpen Product unveiled the campaign for its Fall/Winter 2022 men’s collection, titled “Switching stance like a boy”.
The new men’s line is filled with gender-neutral styles inspired by the Hollywood 90’s fancy living thrill. Neverending private parties, overwhelming fame, free love, and paparazzi following around – is all about the raging lifestyle of a star. But even the stars need all-way-sweatpants chill days. That is what the new collection is about. Story of a young man who parties around the Hollywood Boheme by night and plays tennis with his college mates by day, light-heartedly sipping champagne between games. His bohemian way of life is perfectly balanced with the rebellious and grunge attitude.
The collection will be available on SSENSE.
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