An ever-present feature of Riccardo Tisci’s collections, jeans have become a signature element of contemporary Givenchy style. They are once again in the limelight with a new advertising campaign that pays tribute to 90s denim culture while incorporating references to America fashion. 


The images and the designs chosen for the models celebrate the look introduced by the designer: a fusion of street culture and couture sophistication that plays on a contrast to create the deepness and resolute modernity of the Givenchy style.