In an era of disposable fashion, JAK sneakers offer something different: understated quality that lasts. Designed in Portugal and made with premium European materials, these lace-ups prove that simplicity never goes out of style. Whether worn to work, on weekends, or while traveling, they’re built to adapt—and to endure.

Founded in 2014 by Isabel and Jose Maria in Lisbon, JAK has built a reputation for precision. Every pair is crafted in Portugal with careful attention to detail, resulting in sneakers that balance clean lines with subtle character. The color palette ranges from classic navy and black to unexpected shades like mustard and grape, all delivered with the same refined finish.

Now, JAK is bringing its minimalist approach to the UK for the first time through an exclusive launch at Selfridges. The brand’s emphasis on ethical materials and direct-to-consumer quality aligns with what today’s shoppers want—footwear that looks good without compromising on craftsmanship. As co-founder Isabel Henriques da Silva notes, this partnership is a natural fit: “We can’t wait for UK customers to experience JAK’s quiet luxury for themselves.”

From April 14, the collection will be available at Selfridges’ London menswear department and online. For anyone tired of trends that fade, JAK offers a smarter alternative: sneakers designed to outlast the moment.

Check out the sneakers below: