Louis Vuitton unveils its 2024 Christmas campaign, inviting us on a whimsical journey aboard a carousel. Set against a snowy backdrop, the carousel promises a magical ride through dreamlike scenes, celebrating the spirit of travel and the joy of the holiday season.
We embark on a wondrous adventure as we board the carousel, adorned with crafted animal figurines. We soar over snow-capped mountains, drift through clouds, skim across calm seas, and glide over illuminated city skylines. Each scene is inspired by moments and places dear to Louis Vuitton, culminating in a festive fireworks display over Paris’ iconic Place Vendôme.
The campaign showcases a selection of Louis Vuitton’s products, including ready-to-wear, leather goods, travel accessories, jewelry, and hardwear creations, perfect for the discerning gift-giver.
To bring the magic to life, Louis Vuitton will host physical carousel activations in selected cities. Visitors can experience the enchantment firsthand by riding the carousel and immersing themselves in the festive atmosphere.
In addition to window displays, Louis Vuitton will launch an AR carousel filter on Instagram and a Christmas e-card service, allowing people to share the holiday spirit with loved ones.
Jean Paul Gaultier opens the doors of his Paris headquarters for Et Gaultier créa l’Homme: Le Male – Passé, Présent, Futur, a sensory exhibition celebrating the iconic fragrance Le Male.
adidas Originals and Sneakersnstuff (SNS) have teamed up for the fifth installment of their SNS GT II, a hybrid sneaker that combines elements from two adidas classics.
Fangs, wings, and other ways to survive. Nicasio Torres and his new paints exhibition in Palo Alto Barcelona. Somewhere between desire and dissidence, a creature with oil-painted wings and graphite claws begins to stir.
This year, Beach House, Kim Deal, Spiritualized, Caribou, Stereolab, and Amaia joined the growing list of recipients for the festival’s Can’t Do Without You Award.
Turnstile bassist Franz Lyons is the latest unexpected face of GUESS JEANS, proving the brand’s commitment to spotlighting authentic voices from music and culture.
Barcelona’s Primavera Sound just wrapped its 23rd edition with staggering numbers: 293,000 attendees across a week of music that solidified its status as a global festival powerhouse.
This June, Casablanca opens its first flagship store on Paris’s prestigious Rue du Faubourg Saint-Honoré, a full-circle moment for founder Charaf Tajer.
Set in the picturesque dense woodlands in Lithuania nestled between a tranquil lake and a cool river the niche festival has been dubbed “a well-kept secret”.
The Edward Hopper House Museum & Study Center will present Tomokazu Matsuyama: Morning Sun, a contemporary response to Hopper’s iconic 1952 painting, from June 20 to October 5, 2025.
The first day of Primavera Sound found its rhythm early at Pull&Bear’s Primavera Sound Café, a space where music, fashion, and coffee collided under the Barcelona sun.
The TEAM LOVE movement just got a sleek new addition. Julian Zigerli’s capsule collection, originally launched in crisp white, now comes in an equally cool black iteration.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
