Louis Vuitton unveils its 2024 Christmas campaign, inviting us on a whimsical journey aboard a carousel. Set against a snowy backdrop, the carousel promises a magical ride through dreamlike scenes, celebrating the spirit of travel and the joy of the holiday season.
We embark on a wondrous adventure as we board the carousel, adorned with crafted animal figurines. We soar over snow-capped mountains, drift through clouds, skim across calm seas, and glide over illuminated city skylines. Each scene is inspired by moments and places dear to Louis Vuitton, culminating in a festive fireworks display over Paris’ iconic Place Vendôme.
The campaign showcases a selection of Louis Vuitton’s products, including ready-to-wear, leather goods, travel accessories, jewelry, and hardwear creations, perfect for the discerning gift-giver.
To bring the magic to life, Louis Vuitton will host physical carousel activations in selected cities. Visitors can experience the enchantment firsthand by riding the carousel and immersing themselves in the festive atmosphere.
In addition to window displays, Louis Vuitton will launch an AR carousel filter on Instagram and a Christmas e-card service, allowing people to share the holiday spirit with loved ones.
The models are photographed sitting or reclining on vintage furniture from Demna’s personal collection, set against iconic Parisian landmarks and neighborhood scenes.
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