SUNNEI Spring/Summer 2025
by Gabriel Córdoba Acosta
Everyone agrees that special dates should be celebrated as they deserve to be, especially in these times, when every day is a challenge and new competitors emerge. To stand out is not as easy as it was years ago, but it is not impossible either, especially if you do your best and fight like there is no tomorrow. Loris Messina and Simone Rizzo, the duo who founded and creatively direct the Milanese fashion and accessories brand SUNNEI, know a lot about this. Season after season, they have more than proved why their company is considered one of the craziest (in the good sense of the word), coolest, and most transgressive in the sector.
As for the last one, it was clear that they were going to surprise again and even more so on their tenth anniversary – that in their own words feels like a century -, thus compensating the attendees for the 55 minutes they had to wait in the block-shaped cork seats situated throughout the Lia Rumma Gallery – the space chosen for the show and considered a mecca for all those who have a pulse on the arts – for the start of the event, with a high-quality collection that is worthy of remembering.
Design, futurism, and avant-garde is what could be seen in Messina and Rizzo’s Spring/Summer 2025 collection, worn by older models; a feature that suggested that SUNNEI is not only addressed to a young audience but also to a more mature one. The looks that walked the catwalk with a calm step and on Japanese style flip-flops, circular silhouette sneakers with big soles, or on the “T100 pelotissima” in collaboration with CAMPER, as well as exuding the above, offered fun and minimalism, words that may not work at first glance, but if treated delicately, do in the end. The result of this union can be seen in the tops and dresses with fine knitted straps, the shirts with volume at the bottom, the tops with printed sleeves, or in the fluid trousers in different fabrics and lengths.
The xs and xl bags completed the proposal and took it to the next level, especially the envelope-shaped paper model or the leather one.
Congratulations to Loris and Simone on the 10th anniversary and the Spring/Summer 2025 line. Surely decades from now, SUNNEI will still be very relevant.
Have a look at the collection below:
untitlab® SS25: Abyss
Salomon FW24: Snowclog & Alpinway Advanced
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