SUNNEI has the tendency to positively surprise the critics and all the legion of followers it gathers every time it presents a collection, as well as, of course, adding a touch of colour, fun, freshness and avant-garde to any edition of Milan Fashion Week in which it is present.

Its respective shows are considered a whole experience and you never know what they are going to be like or what is going to happen. All assumptions are wrong, so sometimes it’s better not to imagine anything, just let go and allow the magic of fashion to work, if there’s any of that left. On this occasion, Simone Rizzo and Loris Messina – Founders of the company – along their team surprised their guests by celebrating it in the middle of the street, connecting it to their new store located in Via Pietro Ceroni 15, and suddenly and for a few hours became the most desired and inspiring place in the Italian city, partly because of the looks that the models who walked the catwalk installed there to the beat of the chosen music, accompanied by brand bags that made reference to the opening of the aforementioned establishment.

Fall/Winter season wardrobe for SUNNEI boys this year is all about easy-to-wear, or in other words, realistic pieces to bring to life, whether for the office to work or for a long weekend day of meeting friends for specialty coffee and going to a contemporary art gallery. In such situations, furry jumpers in different neutral or vibrantSUNNEI presents its Fall/Winter 2025 collection during Milan Fashion Week. Find out more about it. shades – with balaclavas or gloves included – combined with tailored trousers in a relaxed silhouette and pleats positioned in different areas, come into play; another, sportier type of jumper, with turtlenecks and zips, accompanied by maxi bags slung over the shoulder and worn with jeans; and last but not least, tops that fit close to the body and stand out for their spiral-shaped prints.

The spirals teach that life is not a perfect circle and that whenever one goes forward one returns to the same point. The same with the fashion industry, everything that comes up goes down. In the case of SUNNEI, hopefully its vitality will never go down and will only go up.

Have a look at the collection below: