SUGA of BTS stars in Valentino The Narratives Men’s campaign
by Adriano Batista
The global sensation and rapper of the K-pop group BTS, SUGA, is the face of the new Valentino The Narratives Men’s advertising campaign.
The campaign, which was shot by Theo Wenner and directed by Pierpaolo Piccioli, the creative director of Valentino, reveals the intimate side of SUGA’s life as a celebrity. The images, which were taken in Seoul, capture SUGA in different settings, from the crowded streets to the quiet studios. The photos show SUGA’s charisma, confidence, and connection with his fans, as well as his reflective and introspective moments.
The campaign also highlights the Valentino The Narratives collection, which is inspired by the rules of tailoring and their reinterpretation. The collection features formalwear pieces, such as suits with shorts, and accessories, such as the Valentino Garavani Locò Bag and the Valentino Garavani One Stud Sneakers. The collection reflects SUGA’s unique and authentic attitude, which is both free and romantic.
Check it out below:
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