Stüssy Brings California Cool to Biarritz
by Adriano Batista
Stüssy keeps growing, and its newest store in Biarritz, France, is proof. Sitting at 1 Avenue de Verdun, the spot brings the brand’s laid-back, West Coast vibe to a town known for surfing and saltwater.
Inside, the design is simple but thoughtful, thanks to Willo Perron of Perron-Roettinger, who has worked with Stüssy before. The space feels raw but intentional, playing with texture and light to match the easy energy of the coast. Photographer George Baggaley’s shots show just the quiet flow of the store and the seaside around it.
Check it out below:
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