Still Private 2021 Capsule Collection
by Adriano Batista
Still Private is the first collaborative collection between Hong Kong-based clothing labels The Private Label and Still House. Capturing the best of both worlds, the unisex collection highlights the aesthetics and color of The Private Label with the craftsmanship and subtleness of Still House. Taking inspiration from the old days of Hong Kong, the line looks to bring forth a sense of modern casual wear with traditional Hong Kong workmanship – with all items proudly designed and made in Hong Kong.
Modeled by local Hip Hop artist Mattforce and painter Amy Tong, the lookbook explores the concept of privacy in the modern world. With the rise of privacy concerns related to the internet and social media in recent years, the Still Private lookbook takes a fun approach toward the issue, highlighting the two individuals being monitored by digital devices but still carrying on with their daily lifestyle, implying that we can still stay private in the modern age of surveillance as long as we play it smart.
www.theprivatelabelclothing.com
www.stillhouse-store.com
Creative Direction: Tedman Lee (@tedmanleee)
Photography: Renee Neoh (@neohrc)
Set: Samuel Choi (@samuelxchoi)
Hair: Joseph Wong
Makeup: Jinger Lam (jinger_lam)
Models: Mattforce (@mattforce21), Amy Tong (@amytingtong)
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