Stéphane Ashpool Announced as Artistic Director for Le Coq Sportif Olympic Collections
by Anna Barr
Olympic fever is coming to Paris! From the touristy hot spots to the lesser-known areas, chances are at some point during a visit to Paris you have seen people breaking. France has one of the most thriving community of breakers, since it first appeared in the Bronx, not long after kids were doing it in the banlieue. So it is fitting that breaking will make its Olympic debut at Paris 2024. Tracksuits are to breakers like leotards are to ballet. We have the Gallic marque Le Coq Sportif to thank for that, having first introduced the tracksuit in 1939 as the “Sunday Suit”.
I guess you could say that looking stylish along with the freedom of movement was introduced by the French, way before the streetwear jargon. Movement, along with music, has always played a role in Stéphane Ashpool’s work. So it comes as no surprise, but a very exciting surprise, that he was named artistic director of the French Olympic and Paralympic team collections by Le Coq Sportif one of the OG sports brands dating back to 1882.
Along with breakdancing, Stéphane collaborates on BMX freestyle, BMX racing, mountain biking, fencing, golf, judo, wrestling, modern pentathlon, rugby, swimming, synchronized swimming, equestrian sports, Taekwondo, tennis, table tennis, shooting, skateboarding, and surfing along with many more. Golf has reached a whole new cultural era in recent years, we are excited to see what he has planned there along with equestrian sports, well mostly because I love horses and I want to wear the French merch! The Paralympics will also see wheelchair basketball among the sports.
The Paris Olympics has planned to be one of the most sustainable Olympics to date along with plans to have a lasting effect on the Greater Paris including newly-constructed eco-neighborhoods, renovated local sports facilities, and new green spaces. As for Stéphane, he has always played a strong role in building neighborhood communities, starting with Pigalle. For Le Coq Sportif, he looks to the future and draws inspiration from the multiculturalism of our athletes. To reflect this, he reinterprets the tricolor flag, using a mixture of hues and languages to reflect the country. Additionally, most of the gear will be produced in France, which will carry additional sentiments to the medal ceremonies.
Tommy x Shawn “Classics Reborn” Capsule Collection
Pablo Erroz Backstage at MBFWM23!
Johnatan Aba and Yoni Goor captured by the lens of Italo Gaspar and styled by Marchesini Matilde & Stefani Sofia, in exclusive for Fucking Young! Online.
Stüssy keeps growing, and its newest store in Biarritz, France, is proof.
DJOOKE opens up about his journey from Portuguese small towns to Lisbon’s DJ scene, the birth of iconic LGBTQ+ party BALAGAN, and his vision for inclusive nightlife.
Nicolas Benitez at New Icon photographed by Diego Bigolin and styled by Daniel Zazueta, in exclusive for Fucking Young! Online.
Massimo Osti Studio’s latest collection, Continuative Garments, stays true to the brand’s philosophy: clothes should work effortlessly in everyday life.
For Fall/Winter 2025, Billionaire Boys Club turns its focus to Jamaican sound system culture, drawing from the raw energy of dancehall, reggae, and lovers rock.
Salomon has teamed up with JJJJound to reimagine the XT-6 in two very different ways.
The fragrance captures the fleeting bloom of the osmanthus flower, a winter surprise in Kyoto.
Borsalino’s Fall/Winter 2025 campaign, captured by Pablo di Prima and shaped by Agata Belcen’s art direction, turns hats into something more than accessories. They become extensions of the people wearing them, subtle yet full of presence.
The brand’s… »
A reimagined version of their classic Plantaris, this ultra-limited release swaps the usual for titanium, turning a familiar shape into something that feels like it’s from 2075.
With a remarkable voice that challenges the status quo, Marval Rex is redefining cultural + transgender identities through the lens of comedy, performance, and thoughtful discourse.
SAVVA at Angels Project photographed and styled by Alberto Saguar, in exclusive for Fucking Young! Online.
Rombaut’s new drop, Ground I, is the latest step in their barefoot series, a shoe that keeps getting simpler, quieter, more like a sculpture than just footwear.
Rick Owens’s first major retrospective in Paris, Temple of Love, transforms the Palais Galliera into a ritualistic sanctuary.
Alex Brendon photographed by Virginia Navarro and styled by Tomás Jaramillo, in exclusive for Fucking Young! Online.
At Selfridges’ Summer of Sound: Music Talks, Allie X and Charles Jeffrey sat down to discuss how music and fashion shape an artist’s visual identity.
Simon Bresky and Brayden Dutremble photographed by Pasquale Vino and styled by Andrea Bassi, in exclusive for Fucking Young! Online.
Somewhere between pop spellcasting and club catharsis, the line between artist and alter ego blurs into something feral, fabulous, and dangerously seductive.
As summer winds down, MR PORTER’s Pre-Fall 2025 campaign bridges the gap between sun-soaked ease and the crisp transition ahead.
From November 14 to 16, 2025, Maastricht will once again transform into a hub for fashion, art, and performance as the FASHIONCLASH Festival kicks off its 17th edition.
The Polish brand’s High Summer Drop SS25 is built for summers that linger in memory, with pieces meant to outlast the season.
For Fall/Winter 2025, Levi’s® reworks its most iconic pieces, combining heritage with fresh updates.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists.
The collection takes classic shapes and twists them into something entirely new, with ultra-curved silhouettes that look like they’re from the future.
At the center of it all is British rapper Lancey Foux, the latest addition to what Milli calls the “Clique.”
Maison Valentino has unveiled its latest campaign for Chinese Valentine’s Day, falling on August 29 this year.
Photographer Manuel Cardozo was on the ground, snapping exclusive shots of the looks, the vibes, and the unstoppable energy of WHOLE 2025.
Designed in Venice Beach by Eli Russell Linnetz, the ERL Flip Flop combines technical precision with the brand’s signature laid-back audacity.
From hypnotic sex club dancefloors to melancholic club bangers, flirty800 (aka Harley) isn’t just spinning tracks, he’s warping realities.
This season, the brand looks back to its roots, drawing inspiration from the Palais-Royal, home to its first café.
