Reebok‘s “Sport is Everything” campaign is a powerful statement about the limitless nature of sport. The brand has assembled a diverse roster of athletes and artists, including Angel Reese, Justin Fields, Shakur Stevenson, and Anuel AA, to showcase how sport can take many forms.
The campaign challenges traditional definitions of sport, expanding it beyond physical exercise to encompass creative expression, mental well-being, and community. It emphasizes that sport is not just about competition and winning, but about the joy, passion, and self-discovery that it brings.
By partnering with influential figures from various fields, Reebok aims to inspire individuals to embrace their own unique definition of sport. Whether it’s basketball, boxing, music, or dance, the campaign celebrates the diversity of human expression and the power of sport to unite people.
The models are photographed sitting or reclining on vintage furniture from Demna’s personal collection, set against iconic Parisian landmarks and neighborhood scenes.
As Lucien Pagès Communication starts this new chapter, the agency is set to continue its tradition of excellence and innovation in luxury communications.
Since the PUMA Speedcat was reintroduced earlier in the summer, it has quickly become the “it shoe” of the year while continuing to drop new colorways in addition to the iconic black and red.
Louis Vuitton’s Fall/Winter 2025 Pre-Collection for Men, designed by Pharrell Williams, takes us on a journey from the chic streets of Paris to the sunny shores of Miami.
From December 5th to January 12th, LOEWE has taken over the windows and entrance of Pompeu, a luxury boutique known for its curated selection of high-end brands.
Fashion journalist and pop culture enthusiast, Damien Testu is exposing an intimate side, his poetic side with Cœur météore, his first collection of poetry.
