Lanvin announced a partnership with AS Monaco Basket, one of Europe’s most prominent basketball teams. This collaboration marks a significant step for both entities, intertwining the worlds of high fashion and professional sports.

The partnership pays homage to Lanvin’s rich history, particularly its connection to sports. Jeanne Lanvin, the founder of the house, introduced Lanvin Sports in the 1920s, highlighting the brand’s enduring relationship with athleticism. The French Riviera, a place of inspiration for Lanvin, further strengthens the connection between the two entities.

As part of the collaboration, AS Monaco Basket players, including notable figures like Matthew Strazel, Mike James, and Elie Okobo, will be sporting classic Lanvin pieces, including the iconic DDB1 sneakers and signature suits. This fusion of high-fashion and sports attire reflects the evolving landscape of modern menswear, where style and performance seamlessly converge.

Check it out below: