SÓNAR by JACK & JONES
by Fucking Young!
JACK & JONES se convierte por primera vez en patrocinador del Sónar 2018, que esta edición celebra su 25 aniversario del 14 al 16 de junio en Barcelona con una colección especial SÓNAR by JACK & JONES, convirtiéndose en la primera vez que Sónar colabora con una marca de moda en la creación de una colección de ropa y accesorios exclusiva, que ya está disponible en los puntos de venta en España de Jack & Jones y que también estará presente en la tienda oficial que Sónar abre durante los tres días en los que se celebra el festival.
La colección SÓNAR by JACK & JONES está inspirada en Sónar Calling GJ273b, un proyecto basado en el mensaje que Sónar emite con motivo de su 25 aniversario a un planeta potencialmente habitable a 12,4 años luz de la Tierra. Treinta y tres músicos de primer nivel internacional han participado en el experimento mediante el envío de clips de sonido al planeta GJ273b en una reflexión colectiva abierta a humanos y extraterrestres. El mensaje está codificado en 8bits, se emite en código binario y contiene tanto información básica sobre la humanidad como varias piezas musicales. Este experimento artístico-científico ha sido la fuente de inspiración por parte de la marca CORE by Jack & Jones que ha desarrollado esta innovadora colección.
La marca danesa aterriza en el Sónar, pero también el festival de música electrónica se introduce en sus tiendas. En las tiendas Jack & Jones se podrá disfrutar de las playlist oficiales de Sónar Barcelona 2018 mientras preparan sus escaparates especiales dedicados al acontecimiento, regalos especiales a todos los clientes por cada compra y atento, porque también sortean abonos para el festival.
Todos los detalles sobre SÓNAR by JACK & JONES en www.jackjones.com
Andrew Coimbra Spring/Summer 2018 Campaign
What matters most is how well you walk through the fire
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This is only the brand’s second location worldwide.
