MAISON the FAUX presented “Smile NOW, Cry LATER” in downtown Los Angeles.

Heavily influenced by the presence of Hollywood and anything that involves constructed realities and emotions; MAISON the FAUX created an immersive performance within a spatial surrounding.

Within the creation of the presentation MAISON the FAUX studios went looking for true meaning and authenticity by asking the questions:

When are emotions and feelings genuine and when does the character take over?
How do you recognize the mask?