Slam Jam and Umbro Launch New Collection for Spring/Summer 2025
by Adriano Batista
Slam Jam and Umbro have teamed up to create a new collection for Spring/Summer 2025. Designed by Slam Jam for Umbro, the collection draws inspiration from stadium security, mixing formalwear and sportswear in a way that feels fresh and unique. It’s a blend of British culture, football heritage, and street style, all coming together to tell a new story.
The collection takes cues from heraldry and check patterns, reimagining the look of security personnel in a creative way. Staying true to Umbro’s football roots, the pieces include military-inspired hoodies with crests, tactical windbreakers, and half-zip tops that reflect the practical style of security wear. There are also ice hockey jerseys reworked with football themes and colors, as well as polo shirts from the 97/98 era featuring bold statements like “Lazy,” a clear nod to street culture.
The campaign for the collection was shot by Japanese photographer Satoshi Fujiwara, who captures a dystopian vibe of an away-day bus journey, complete with all the chaos and energy that comes with it. Check it out below:
The collection will be released in two parts. The first drop will be available on March 4, 2025, on Slam Jam’s website and Umbro’s online platforms, followed by select global retailers on March 7. The second drop will launch on March 18, 2025, online, with in-store availability starting March 21.
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