Video SKINGRAFT “Primal” Presentation
by Luca Imbimbo
To mark the brand’s 10th anniversary, SKINGRAFT returned to Los Angeles on Friday night to showcase the latest collection, PRIMAL.
In lieu of a traditional runway, the show featured an unforgettable performance by top dancers wearing looks from the PRIMAL collection, choreographed by Danny Dolan. Following the riveting performance, Austin Westbay performed an hour long Butoh number entwined in an art installation featuring archival pieces from the past 10 years of SKINGRAFT collections. His performance represented the physical weaving of the brand’s 10 year history into the current tapestry of the brand. Legendary Los Angeles monster-drag performer Squeaky Blonde closed out the night with a haunting rendition of Nina Simone’s “Wild Is The Wind” within an altar of candles and burning sage.
This hallmark runway event marked the first-ever showing of the brand’s current collection, marking SKINGRAFT’s move to a new, direct to consumer model — everything shown on the runway was available available for purchase immediately following the show at a pop up store on site.
The PRIMAL collection conjures up ideas of primitive core living and animalistic human behavior. The clean, modern collection takes root in the inspiration of ‘animal magic’ and evolves into something both fierce and vibrant, and also refreshingly youthful and sophisticated.
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