Continuing a long tradition of acclaimed designer collaborations, H&M announces today a new collaboration with the London-based fashion designer Simone Rocha. The Simone Rocha x H&M collection will include Rocha’s signature womenswear, alongside menswear and childrenswear.  Each category combines a full wardrobe; special occasionwear, including tulle dresses and tailoring, alongside knits, shirting, outerwear such as trenches, casual t-shirts, accessories, including Rocha’s signature sparkling jewelry and pearl-embellished footwear.

 

The collection, which will be launched on March 11, 2021, also celebrates a decade of the Simone Rocha label – a great achievement for an independent London-based brand. Rocha’s label is acclaimed for the strength of its vision – and a consistency that runs throughout each new garment, allowing wearers of the brand to mix and match pieces across seasons. This collection is informed with a similar desire to create hard-working pieces to be loved, cherished and worn again and again. It is an invitation into the Simone Rocha world, extended to all.

 

 

“I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.” – Simone Rocha.

 

 

“Simone Rocha has been on the H&M wish-list for some time. This collaboration offers a new audience the chance to own a very special piece of design history. All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications, to pushing silhouettes, shapes and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research.” – Ann-Sofie Johansson, H&M.

 

 

March 11, 2021 at hm.com