Sheep Inc. Unveils Next Generation Campaign for FW23
by Adriano Batista
Sheep Inc. is giving a classic a makeover with their Cable Knit for FW23. Bold cables front and center, this revamped classic exudes confidence and craftsmanship, bridging tradition and the future.
But it’s not just any sweater. The Cable Knit is a testament to Sheep Inc.’s commitment to quality and eco-conscious choices. Each strand of wool in this piece tells the story of sustainability and mindful crafting.
Their campaign seamlessly weaves models into nature’s embrace – twisted trees and sprawling roots mirroring the cable design. It’s more than just looks; it’s a reminder of fashion’s deep connection to nature when approached with purpose and respect. Wearing the Cable Knit isn’t just about fashion; it’s a philosophy.
“Cable knits have always spoken of warmth, comfort, and time-honored style. As we unveil our take on this classic, we’re also celebrating the profound connection between the natural world and our creations. In the twists of the knit and the turns of the trees, we see a reflection of our journey — honoring the past, while shaping a more sustainable future.” – Edzard and Michael, Co-Founders of Sheep Inc.
Check out the campaign images below:
Boiler Room Releases Tee to Raises Funds for Morocco
Dion Lee SS24: The Polaroids
Magliano, the brand founded and creatively directed by Luca Magliano, presented its Fall/Winter 2025 collection during Milan Fashion Week.
Making his Milan Fashion Week debut, Nash expands beyond his sportswear roots, creating a wardrobe that emphasizes freedom and movement.
Spread across three floors the GRAND MAGASIN ÉPHÉMÈRE finds itself as an intersection of fashion, art and design.
Italian fashion house Prada unveiled its Fall/Winter 2025 collection at Milan Fashion Week.
From the sweat-drenched basements of Berlin to global techno meccas, MCMLXXXV has built Herrensauna into an uncompromising force of queer liberation, raw energy, and relentless sound.
Kim Jones’s Dior Spring 2025 collection blends British subculture with the refined elegance of French fashion.
Our Legacy’s Fall/Winter 2025 collection, “AULA,” explores the concept of identity shifts.
Emporio Armani presented its Fall/Winter 2025 collection during Milan Fashion Week.
Simon Cracker’s FW25 collection, “Le Perle ai Porci” (Pearls Before Swine), is a satirical commentary on the disconnect between the fashion industry and reality.
The collection reflects the brand’s focus on garments designed for modern production, often categorized as “workwear” – a label GR10K views as a simplistic norm within the fashion industry.
Federico Cina’s Fall/Winter 2025 collection, “Assunta e Giacomo,” is a moving tribute to his grandparents.
Jordan Bowen and Luca Marchetto decided to seal their love live and direct, after 14 years together, at the end of their Fall/Winter 2025 collection presentation.
George Choremis photographed by Nikos Karpouzis and styled by Yiorgos Mesimeris, in exclusive for Fucking Young! Online.
This collection builds on the brand’s exploration of resistance and questioning, with a strong emphasis on craftsmanship and the power of subtle details.
Obinna Samuel and Vladimir Lobachev photographed by Maty Chevrière and styled by Margherita Alaimo, in exclusive for Fucking Young! Online.
The Year of the Snake Capsule draws inspiration from 70s rock stars and cult films.
Facetasm’s Fall/Winter 2025 collection draws inspiration from a visit to LOG, a boutique hotel in Onomichi, Japan.
The QASIMI Fall/Winter 2025 collection explores the power of collaboration through a unique partnership with Māori artist Emily Karaka.
Louis-Gabriel Nouchi has teamed up with PUMA to create a new version of the classic Mostro shoe.
The 1989 Studio Fall/Winter 2025 collection, led by Creative Director Pietro De Nardi, draws heavily from the 1970s.
This season, CAMPERLAB explores new shapes and silhouettes, playing with exaggerated volumes and contrasting lines.
Gucci’s new Spring/Summer 2025 campaign, “Where Light Finds Us,” is a story about light and shadow, movement and stillness.
Tom Ford’s Bois Pacifique invites us on a sensory journey that connects us to the raw beauty and tranquility of nature.
Eastpak taps into the power of nostalgia with a new collection celebrating Steven Spielberg’s iconic film, Jurassic Park.
LOEWE’s “Crafted World,” an exhibition celebrating the brand’s rich heritage and dedication to craftsmanship, is making its way to Tokyo this spring.
Kiko Kostadinov softens the brand’s aesthetics in the twenty-piece unisex capsule collection for SS25.
MM6 Maison Margiela, guest designer at the last edition of Pitti Uomo, presents its Fall/Winter 2025 collection.
Leo White at Miah Management captured by the lens of Lucas Lei and styled by Fernando Gálvez, in exclusive for Fucking Young! Online.
This campaign highlights MR PORTER’s expertise in curating the best in men’s fashion.
This limited-edition design is a modern take on the classic Avanti, featuring a slim, sleek look and a lightweight build.
