Save the date for the first Fashion Week in Armenia!
by Adriano Batista

Get ready for an incredible event that’s about to rock the fashion scene! Armenia‘s very own Fashion Week is finally here, and it’s set to be a journey like no other. From July 1 to 6, 2023, the HayArt Cultural Center in Yerevan is the place to be, nestled at 7a Mashtots street.
Join us as we witness the work of over 20 talented Armenian designers taking the spotlight, showcasing their latest collections on the runway. From the emerging designers on the Fashion Scout Armenia platform to the established icons of the Armenian industry, this lineup promises an exciting display of raw talent.
But hold on tight because this fashion week goes beyond the runway. Prepare to be captivated by other activities throughout the week. Step into a showroom filled with over 60 Armenian brands, each with its own unique story to tell. Panel talks will explore the essence of fashion, and you’ll be able to whitness exhibitions that challenge conventional boundaries.
At its core, this event is a vibrant celebration of the Armenian fashion industry, seamlessly blending traditional craftsmanship with cutting-edge innovation.
With a grand vision to establish an annual tradition, the Fashion and Design Chamber is determined to catapult the Armenian fashion industry to international fame. For designers, it’s a golden opportunity to showcase their latest creations, and for us it’s a chance to dive headfirst into a world of fashion, uncovering the hottest trends and discovering hidden gems.
“The richness and diversity of Armenian culture and creativity are at the heart of this extraordinary event,” shared the event organizers. “Prepare to be captivated by a meticulously curated schedule that guarantees an exceptional experience for all attendees.”
So mark your calendars, save the date, and let’s meet in Armenia!

Check out the complete schedule HERE!
Scarab Chronicles: Unveiling the FFFPOSTALSERVICE’s FW23 Collection
Qasimi Spring/Summer 2024
Stefan Pollmann captured by the lens of Karl Simone, in exclusive for Fucking Young! Online.
Billionaire Boys Club has joined forces with TEAM WANG design for a new capsule collection called Life is a Race.
Satoshi Kuwata, Founder and Creative Director of Setchu, makes his Milan Fashion Week debut.
Fiorucci captures the wonder of a child playing in the street, where reality bends and imagination takes the lead.
Lucía Melús, a new designer from IED Barcelona, approaches fashion with quiet introspection.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
The collection emerges from two decades of collective memory.
The new XA PRO 3D collaboration between Salomon and Korean designer JEONG LI is a wearable meditation on time, nature, and human connection.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
Massimo Giorgetti’s Spring/Summer 2026 collection for MSGM captures the essence of cycling culture.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
Johannes Knop captured by the lens of Julian Freyberg, in exclusive for Fucking Young! Online.
Straightforward, adaptable pieces form the core of the collection, with MM6’s signature classics reworked in new ways.
PUMA is back in Paris with a new collaboration, this time with designer Salehe Bembury.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Bershka is doubling down on its mission to spotlight rising artists with Bershka Music, a project that mixes fashion, music, and digital culture.
TOMMY HILFIGER New York, a premium collection launching in February 2026, takes Savile Row tradition and gives it a shot of energy.
The Parisian house started a new chapter with the opening of their new space, located at 10 rue de Picardie, Paris 3rd.
HOMME PLISSÉ ISSEY MIYAKE unveiled its Spring/Summer 2026 collection, Amid Impasto of Horizons, as the Guest of Honor at Pitti Immagine Uomo 108.
Niccolò Pasqualetti unveiled its Spring/Summer 2026 collection during Pitti Uomo 108.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
Francesco Risso steps down as creative director of fashion house Marni after a decade.
The latest Stüssy drop has arrived, bringing the same effortless cool the brand has built its name on.
Check out some of our favorite streetstyle looks spotted at Pitti Uomo 108.
Japanese designer Hideaki Shikama presented his Spring/Summer 2026 collection “Enfant Terrible” for Children of the discordance, at Pitti Uomo 108.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Zalando just launched a five-piece capsule collection where workwear meets burger obsession.
Young talents have until July 17 to apply for a chance to present their work, receive industry support, and compete for career-changing prizes.
Jun Takahashi has imagined the season in the most bohemian, easy, and relaxed way possible.