Rokh Spring/Summer 2025
by Anna Barr
Rokh has defined a contemporary vision for romanticism, for Spring/Summer 2025, Creative Director Rok Hwang has expanded to menswear for the second season during Paris Fashion Week. Crafted as a beautiful love letter to the wearer, the collection immerses the individual in stories of beauty interwoven with audacity, creating a place where tradition and boldness merge. These garments are stories in themselves, made with meticulous attention to detail. Sculpted shoulders emanate architectural grace and calm confidence, while finely delineated waists highlight the alluring tension between structure and softness—a tribute to balance and contrast.
This collection seamlessly blends contemporary and legacy with a focus on a subtle dialogue between the avant-garde and the aristocracy. Every article of clothing is a vivid tableau, replete with intricacies that challenge conventional notions of beauty. The silhouettes are given life by intricate incisions, creating an emotionally stirring visual symphony. The core concept for this season is hand-crafting flower blossom shapes, giving them completely new forms and life, out of leftover recycled fabrics, laces, and threads. These once-shapless recyclable materials have been converted into new creations by multiple washings, threading, and knitting.
In the end, Spring Summer 2025 is a celebration—of the never-ending search for beauty, a complex dance between form and innovation, and how the past, present, and future are all woven together to create the fabric of our collective imagination.
Check it out below:
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