ROKH and ASICS Announce Part 2 Design Project to celebrate Dover Street Market FLURO REBELLION PROJECT
by Adriano Batista
London-based brand ROKH has used its signature handcrafting technique to rework iconic ASICS sneakers.
ROKH is known for custom creations on each individual style and item, with a focus on artisanal craft, giving a unique touch and reconstruction on every element of creation. For this project, designer Rok Hwang worked on ASICS styles GEL VENTURE 7 and GEL KAYANO 5 360. Hwang was deeply inspired by ASICS’ technology and intelligent approach of construction, not compromising in material and using the most innovative ways to construct quality products.
“I found a similarity in technology and crafting. Both have purpose and meaning. Both require innovation and forward-thinking. Both take time and energy. This factor made me fascinated to work on this project with ASICS. Combining the idea of craftsmanship into delicately produced high-tech running shoes”
Each sneaker was handcrafted using multiple mountain rope knotting techniques. The laces were custom-crafted by mixing reflection tape and fluorescent yarn: weaving one pair of yarn into a lace takes 48 Hours and crafting one pair of sneakers takes 12 Hours. The level of intense study and experimental craftsmanship is boldly mixed into this product.
Available at Dover Street Market and DSM E-SHOP.
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ROKH and ASICS Announce Part 2 Design Project to celebrate Dover Street Market FLURO REBELLION PROJECT
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