Rhombus Surfshop/ Melbourne
by Raquel Alfonso
El Surf esta cambiando y debido a ello también sus hábitos de consumo. Hay un nuevo movimiento o sub-cultura originado por el éxito del mismo y de su consecuente globalización.El nuevo surfista es más sofisticado pero al mismo tiempo más respetuoso con el medio ambiente y con la elección de los materiales utilizados en la fabricación de las tablas y accesorios.
Hay una fuerte búsqueda por lo original, lo diferente y una enorme influencia de la diseños retro de los años 60 y 70.
Un claro ejemplo de lo que hablamos se encuentra es esta bonita tienda concepto que encontramos en el medio de la segunda urbe más grande de Australia, concretamente en la calle Brunswick situada en la popular y Trendy área de Fitzroy en Melbourne.
Aquí Angus Wilson creadory dueño de Rhombus, ha creado un pequeño universo para el nuevo surfista en mitad de la gran ciudad.
En ella encontrarás las tablas de veteranos moldeadores como Larry Mabile, las diseños originales de los 60 de Donald Takayama o las de Neil Purchase Jnr. inspiradas en las de los años 70, ropa de marcas como Patagonia, Lifetime Collective, Das Monk, RVCA y trajes de isotérmicos de NinePlus así como muchas otras marcas.
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Surf is changing and due to this, its consumer habits, there is a new wave or sub-culture originated by their own success and the following globalization of the sport.
The new surfer is more sophisticated but at the same time more considerate with the environment and with the selection of materials used in the construction of the boards and accessories.
There is a very strong search for the original, the different and a big influence from the 60’s and 70’s retro designs.
A clear example of this can be found in this nice concept store located in the second biggest city of Australia, to be more precise in Brunswick street in the heart of Fitzroy one of the most popular and trendy areas in Melbourne.
Here Angus Wilson owner and creator of Rhombus has created a little universe for the new surfer in the middle of the big city.
You will find boards from old and retro shapers like Larry Mabile, the original designs from the 60’s of Donald Takayama or the 70’s inspired boards from Neil Purchase Jnr. Also clothing brands as Patagonia, Lifetime Collective, Das Monk, RVCA and wetsuits from Nine Plus and many others names.
Rhombus, 85 Brunswick Street, Fitzroy, VIC.
rhombussurfshop.com.au
Garcia Madrid Spring/Summer 2011
Urban Shaping
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