Reebok LTD Premier Road Ultra: A Blast from the Past with a Modern Twist
by Adriano Batista
Reebok LTD unveils the newest member of the Premier Road family – the Premier Road Ultra. This sneaker bridges the gap between past and present, paying tribute to the iconic Premier line of the 2000s while injecting a fresh, modern design.
The Premier Road Ultra takes inspiration from the Y2K aesthetic that defined the Premier Road Modern, amplifying the line’s legacy. The upper features a unique blend of materials, incorporating mesh, knits, and a variety of textures pulled straight from the Reebok archives. This design approach celebrates the styles of yesteryear, seamlessly integrating new details through innovative materials and construction techniques.
One cool feature of the Ultra model is the prominent placement of the Reebok logo. This bold design choice not only emphasizes the brand identity but also showcases a renewed direction in design language for Reebok LTD.
Check it out below:
Following a successful pre-launch at select European retailers like The Next Door (Paris), BSTN (Munich), and Slam Jam (Milan), the Reebok LTD Premier Road Ultra is now available in various colorways on Reebok.eu and at select retailers across Europe.
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