Reebok Celebrated the 25th Anniversary of “The Pump”
by Adriano Batista
This week, Reebok Classic celebrate the 25th anniversary of one of the most iconic and revered silhouettes in the sneaker industry, the Pump. Launched in 1989, the Pump’s innovative, unique and ground breaking technology re-defined the sneaker world, and the cult classic is still going strong 25 years on. Originally launched for the courts, the technology was so successful amongst elite athletes and consumers alike, that it was quickly applied to tennis, running, training, walking and aerobic shoes.
The Pump technology gave athletes something they had never had before, a personalized custom fit. Reebok’s engineers created the unique design from three completely distinct items; a rubber bulb from a blood pressure monitor, an air release valve from a bike tire, and an IV bag. Simply by pressing the PUMP, a cushion of air surrounds and supports the unique size and shape of your foot, filling the empty spaces inside the shoe for precise and superior customization.
The PUMP was created by Paul Litchfield, a former fire fighter with a Master’s degree in exercise science, who used his knowledge of physiology and manmade materials to develop the design. In anticipation of the anniversary, Paul Litchfield said, ‘When we created our first samples back in late 1988 and early 1989, I couldn’t have imagined we’d be selling it 25 years later. It’s a compliment to the Reebok brand and to the product line that we are celebrating this anniversary.’
Reebok has also collaborated with 22 of their Certified Network retailers from all over the world to customize the Pump, creating their own limited-edition designs in celebration of the anniversary. The collaborations have launched throughout Fall, leading up to the original release date, while the two original colorways, white/royal/sheer/orange and black/grey/orange/white, will re-launch on 28th November at select Reebok retailers worldwide.
Head to Reebok.com and follow #Pump25 across Reebok’s social channels to join the brand in celebrating 25 years of a true cult classic.
Winner Announcement! WIN one 300€ GIFT CARD from LUISAVIAROMA!
Introducing Lukhanyo Mdingi
MELLER and Drumsheds have come together to create a unique pair of sunglasses that celebrate the unsung heroes of the party scene—the friends who give their shoulders so others can see better.
The brand reopened the legendary Milan store—not as a physical space, but as a digital experience.
“We believe in the power of creativity and the importance of cultural expression, especially in times of uncertainty.” – Sofia Tchkonia
Introducing the Levi’s® Linen + Denim collection, a line of lightweight, stretchy denim blended with linen.
Each item is designed to meet the needs of modern travelers, combining practicality, durability, and a touch of sophistication.
Gabriel Robles at Next Models captured by the lens of Torian Lewin, in exclusive for Fucking Young! Online.
Matsuda’s work captures the strange and often absurd side of everyday life, blending humor with a touch of unease.
Jimmy Fairly’s Spring 2025 campaign, titled Jimmy Fairly Homme, is a fresh step for the brand.
LOEWE has announced the release of Crafted World: Jonathan Anderson’s LOEWE, a large-format book celebrating Jonathan Anderson’s ten years as the brand’s creative director.
This collaboration marks a special moment for Kith and New Balance, blending classic design with new ideas to celebrate the opening of Kith Osaka.
South Korean brand Songzio has teamed up with The Simpsons for its latest collaboration.
Balenciaga’s Summer 2025 campaign, photographed by Nadia Lee Cohen, takes inspiration from classic Hollywood costume tests.
The Oakley® Latitude SS25 Collection looks to the future by combining nature’s inspiration with practical, innovative design.
The collection includes 330 pieces, covering everything from everyday spring and summer clothes to vacation wear, with new items being added throughout the season.
The images shot by Mario Sorrenti, along with a video set to his track “EoO,” highlight Bad Bunny’s confidence and natural charm as he models Calvin Klein’s latest designs.
Daniil at Francina Models photographed by Jose Martinez, in exclusive for Fucking Young! Online.
The ADAM JONES 2025 Collection is deeply personal, drawing inspiration from memories of growing up in rural Wales during the 1990s.
The 35th edition of 080 Barcelona Fashion, taking place from April 1 to 4 at the Sant Pau Art Nouveau Site, solidifies its position as a key event in the international fashion world.
GUESS JEANS has added American singer-songwriter Brent Faiyaz to its latest campaign, photographed by Liam MacCrae.
“Although my time at the House is coming to an end, the LOEWE story will continue for many years to come and I will watch with pride as the incredible Spanish brand I once called ‘home’ continues to grow.”
Trashy Clothing’s Fall/Winter 2025 collection, titled Humiliation Rituals, explores the uneasy relationship between power and control.
Glass Cypress’s Spring/Summer 2025 collection, PRÊT À MANGER, is a deep dive into nostalgia, sensuality, and isolation.
These candles are designed to bring fresh, aromatic scents to outdoor spaces, capturing the essence of nature and Mediterranean summers.
Designer Sébastien Meunier has collaborated with Russian-American writer, artist, and activist Slava Mogutin for his Fall/Winter 2025 collection.
Two collections will be presented: “THE LIMIT DOES NOT EXIST,” a collaboration with Berlin-based artist Andi Fischer, and “TOM ALL OVER MY BODY,” created with the Tom of Finland Foundation.
Rihanna is back with a new FENTY x PUMA collection, bringing her signature style to sporty designs.
Buzz, George, Charlie, Zakari and Max photographed by Simon Thistle and styled by Lewis Stratton, in exclusive for Fucking Young! Online.
Arturo Obegero unveiled the campaign for its Spring/Summer 2025 “El Amor Brujo” collection, captured by the lens of Luca Mastroianni.
NAMESAKE’s Spring/Summer 2025 collection, titled “OFFSHORE,” is a deeply personal exploration of family, heritage, and growth.
To celebrate its 50th anniversary, Camper has released a special hardcover edition of its Mediterranean magazine, The Walking Society.
