Ray-Ban x Lenny Kravitz: A Visionary Collaboration for a Disruptive Future
by Adriano B.
Ray-Ban joins forces with the iconic musician Lenny Kravitz to launch the innovative Ray-Ban Reverse collection. The 2023 collection introduces a bold twist with new color combinations, embodying the spirit of breaking conventions. The exclusive Ray-Ban x Lenny Kravitz capsule collection marries the brand’s classic silhouettes with Kravitz’s legendary flair, featuring two unique models and a limited edition series.
The Ray-Ban x Lenny Kravitz collection is also a testament to sustainable innovation, crafted with the environment at heart. It features bio-nylon lenses with a significant 41% biocarbon content and bio-acetate frames boasting a 67% biocarbon content, all encased in 100% recycled polyester packaging. The lenses receive a state-of-the-art anti-reflective treatment, significantly reducing glare by up to 70% at critical wavelengths.
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