RÄTHEL & WOLF joins the world of digitalization with new project
by Gabriel Córdoba Acosta
Metaverse world continues to move at lightning speed. This week we learned that Balenciaga, Prada and Thom Browne have become the first brands to join Meta in a new shop where you can buy the different digital proposals to dress the avatars.
But stop there, because not only the big fashion houses are betting as if there were no tomorrow on digitalization, but also the most emerging brands, such as RÄTHEL & WOLF.
The project carried out by the company is advancing by leaps and bounds (just look at it), radically democratizing its pieces digitally through the free download of 3D models of its pieces uploaded weekly, available on TurboSquid. What is this? An online archive of 3D models used by professionals from the advertising to the computer games industries.
As a first case study, the jewelry pieces will be presented in a virtual avatar that transforms into characters of different ages and styles, aiming to expose how the pieces can be worn and to engage and inspire their wider community.
RÄTHEL & WOLF breaks all kinds of barriers and boundaries and launches this project to make its creations more accessible. These can be used to digitally complement the fashion shows in the metaverse or even in real life by 3D printing the models.
What are you waiting for to get yours?
“NINO CERRUTI IN 6 CHAPTERS” Exclusive Short Documentary
44 LABEL GROUP Spring/Summer 2023
Alan Crocetti is dropping his new Fall/Winter 2022 collection titled “Deep Fantasy” with a campaign shot by Szilveszter Makó, highlighting the fantasy, allegory and fetish of the collection.
An unprecedented object of desire, reflecting the house’s excellence and modernity.
Samsøe Samsøe unveiled the lookbook for its Spring/Summer 2023 collection titled “Gone Fishing”.
Leisure Projects, in collaboration with Tom of Finland Foundation, presents “The Sailor”, a collection of garments inspired by those of the trailblazing Tom of Finland, an iconic artist who for decades helped shape the identity of LGBTQ+ people.
He will be remembered eternally.
Arriving this month, the “Urban Uniforms” launch highlights the dialogue between military elements and the East/West tailoring presented in the show at Galerie Vivienne in January 2022.
Julien Foucault and Alberic Nagnonhoun at Bananas Models captured by the lens of Niklas Bergstrand and styled by Tine Kozjak, for the “DANCE” issue of Fucking Young! magazine.
With comparisons to Thom Yorke and inspiration from Lorde to Nine Inch Nails, it was time we explore the cohesively chaotic mind that is Dylan Fraser.
Taking design cues from iconic adidas classics of his youth, the global Pro team rider and skate icon delivers fresh colorways for the Experiment 01 and Experiment 02 silhouettes.
A commodity as basic and essential as water is once again the main element of the Botter brand and the undisputed protagonist of its latest diving-based campaign, which aims to use water to highlight its artistic and creative endeavors.
This project represents a change in his creative approach, “Berlin 1” is a warp of artistic melancholy, driven by Oscar’s distorted vocals and pristine instrumentation highlighting his usual attention to detail.
Ludovic de Saint Sernin and Matt Lambert have released an exclusive video and photos to accompany the release of the LdSS x Pornhub collaboration.
We traveled to London to watch the UEFA Women’s Euro 2022 Finals which broke record attendance for UEFA.
The all-new line-up of co-branded clothing and accessories features exciting designs inspired by both brands, blending KFC’s tongue-n-cheek interactive messaging with HYPE.’s bold heritage statements.
OUR LEGACY returns to fashion news to present its workshop and introduce new gear with running in mind, creating lightweight technical running pieces out of residual and upcycled materials.
In the middle of summer, the French Maison par excellence, Dior, has surprised all its followers and fans with its latest collaboration.
Namaqua is a media-driven brand, capturing world content in real-time, with slogan t-shirts being the first medium for expression.
For fall 2022, BEAUTIFUL STRUGGLES looks at the characteristic trait of impatience and how one can mutate into a state of calm.
Son of farmers, the 31-year-old designer draws his inspiration from his native Auvergne, from the rural world in which he grew up as well as from the outfits associated with it, but also from the colorful and pop fashion of the sixties.
Together with the singer, we explore concerns about cyborgism, technology, his unpredictable music and the connections that bind us to each other.
As a hardware that stores and protects a body’s technological essential information – MARINE SERRE’s Hard Drive collection presented last March in Paris compresses the House’s ethos.
