RAINS Fall/Winter 2025
by Gabriel Córdoba Acosta
Although most people’s minds are already thinking about summer due to the gradual and slow arrival of the good weather, unfortunately there is still some time to go before it arrives. April is one of the rainiest months of the year in many parts of the world, which is all the more reason not to get rid of 100% of the outerwear. And speaking of which, if there’s one brand that knows this it’s RAINS, who recently presented their Fall/Winter 2025 collection at an intimate show held at their new headquarters in Aarhus (Denmark), instead of in Paris, where it usually is.

The Danish brand’s latest work is called “FOREVER”, and it has to do with a message of modern resistance in which they ask themselves how to cope with difficult times and whether human beings are true to themselves. As an answer to these questions, they say that of course they are, and that we have to be prepared for whatever comes and face it with humour. To this, we add that we agree and to make the cause more bearable by wearing some of their fall tones clothes seen on the gleaming white catwalk they implemented in the space, such as any of their windbreakers and coats with minimalist lines, or the flowing trousers – with or without pockets, and in different fabrics such as vinyl – that are combined with rounded toe boots and thick soles.
Reinvent or die, as they say. RAINS has done just that, reimagining all its basics and turning them even more into stylish items that can be worn not only in the countryside or the mountains but also on the streets of any cosmopolitan city. Referring to the above about redesigning the basics, Johanne Dindler – head of design – said: “For this show, we were interested in reinventing the basics. To balance the timeless with the extreme. FOREVER icons meet the icons of the future. We are not only showing our progression in terms of silhouettes, but also in terms of textures, colours and design innovation. There is a quiet confidence, a subtle audacity. The show itself evolves: it starts with our more muted garments and builds to a more raucous finish. Ready for the most extreme weather.”
Check out the collection below:





















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