PUMA’s Easy Rider: A Classic Reborn
by Adriano Batista
PUMA’s Easy Rider is back with a fresh look for 2024. Originally a running shoe from the 70s, it’s been updated for everyday wear. The new Easy Rider Vintage comes in a range of colors, like Archive Green and Royal Blue, and features a comfortable mesh and suede design with the classic PUMA stripe.
Once popular with soccer fans, the Easy Rider became part of 70s jogging culture. Now, it’s set to hit the streets again as part of PUMA’s ‘Rewrite the Classics’ series. This series will bring back old favorites with a modern twist, starting with the Easy Rider and soon, other classics like the Palermo and Suede XL.
Check out the campaign images below:
The new Easy Rider Vintage will be available globally from June 6, 2024, at PUMA’s website, stores, and select retailers.
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