Champion has opened a new store in Paris, and it’s a place where fans of the brand can really get to know what Champion is all about. Located at 93 Rue Saint-Honoré, the Champion Index + Archives Saint Honoré Paris Store is a fresh spot for shoppers to explore.

The store is designed to be a showcase for Champion’s top-quality products and to celebrate the brand’s long history. It’s also a space where people from around the world can meet and where artists can share their work through Champion’s custom area. The store features several Champion lines, including Made in US, True To archives, Reverse Weave, and Champion Index & Archives.

Atelier UTO designed the store with a bold look that fits Champion’s style. The layout is flexible and highlights the clothes’ sporty and streetwear vibes. The design uses aluminum and ash wood to create a behind-the-scenes feel, almost like you’re in a Champion workshop. There’s even a spot where customers can personalize their own shirts and a cozy seating area made with the same materials.

Check out some images from the store below:


Now open at 93 Rue Saint-Honoré, 75001 Paris, from Monday to Saturday, 10 am to 7:30 pm.