Puma x Rhuigi part two is a slice of NYC
by Gabriel Córdoba Acosta
Oh New York, how many times you have inspired us…what would we do without you? We’d probably move on or find another source of inspiration, but it wouldn’t be the same, we’re sure of that. The protagonists of this article surely feel the same way, as both PUMA and Rhuigi (parties involved in this project) have taken the Big Apple as an inspo for the second part of their capsule collection, which celebrates American classics.

This second installment unites Rhuigi Villaseñor’s (founder of the RHUDE clothing brand) home in Los Angeles with the cultural melting pot of New York City, where the diversity and cultural richness of NYC’s five boroughs serve as a reference for the capsule, as well as a backdrop for this latest editorial.
Focusing on the aesthetics of college athletics and American style in general, the collaboration includes a Varsity jacket, a double-layered hoodie, and a new version of the PUMA Slipstream, all created in conjunction with Rhuigi. The “New York Worldwide” graphics on the garments pay homage to the music, style, and culture of the Big Apple, while the timeless green and cream color scheme evokes a vintage feel.

Accompanying the unveiled offer is a campaign, which celebrates a shared experience that unites all New Yorkers, is set at the family-owned Lenny’s Pizza, and stars Kia Patrón, Tyliv Bonaparte, and the owner of the establishment, Frank Giordano.

PUMA x Rhuigi part two is available on PUMA.com, PUMA shops, and selected accounts worldwide with retail prices ranging from €120 to €400.
WANSIE Fall/Winter 2023
Simone Rocha Fall/Winter 2023
Photographer Marc Medina brings us a selection of the best looks captured in the streets of Lisbon during ModaLisboa, in exclusive for Fucking Young!
FANG unveiled its Spring/Summer 2023 campaign captured by the lens of Rob Woodcox.
The collaboration between the French fashion house Louis Vuitton and the Japanese artist Yayoi Kusama has been a great success.
“I wanted to introduce a new visual language to Bally campaigns, a mix of bold sophistication and sensuality to express my modern vision of luxury.”
We Are Not Friends is a brand of artists and this is how they have defined it in each of the collections they have made since their adventure began.
The campaign is rooted in the conceptual threads that characterized the label’s seminal SS23 runway show “Celebration”, which served as both a celebration of life and of new beginnings, weaving together essential aspects of Virgil Abloh’s design legacy into future-forward creations.
Let’s see what happens. We’ll keep you posted…
This season, designer Andre Tan places extra emphasis on the issue of global warming and its far-reaching consequences.
Rethinking, reanalyzing and redefining are part of the lexicon of this collection, which intends to show the most fragile and, at the same time, strongest and most secure part of our personality.
From March 9th to 12th, the fashion industry’s eyes were fixed on Lisbon, as ModaLisboa presented its latest edition titled “CORE”.
“After 10 years I am announcing today that I will be leaving Moschino. I’ve had a blast creating designs that will live on forever.”
We put together our Spring Essentials picks, with pieces that we love and that can only enhance what we already have in our wardrobes.
A collection designed for everyone based on the principles of circularity: eco-designed, with mono-materials and sustainable materials that make these garments able to be recycled and give them a second life at the end of their life cycle.
Undoubtedly FW23 by Carlota Barrera is the perfect tribute that any fisherman or person who works at sea would have wished for.
Danshan’s Fall/Winter 2023 collection is an homage to those who are brave and strong, leaving everything they know behind in search of the unattainable.
20 years mark a major change in life. For this reason, Etnia Barcelona continues to celebrate its twenties with the launch of the new limited edition collection “Zebra, Heritage vol.3”.
Wax London get us drooling for SS23 with a sun-soaked long lunch, featuring their closest friends and family.
Zalando will participate as the main sponsor of the 4th Edition of ScrapWorld, the benchmark event for urban culture and streetwear created by ‘byCalitos’, the most influential YouTuber in urban fashion in Spain.
The collaboration is the result of a long conversation between the A Better Mistake and the Polish artist Running.Files, who collaborate once again with the brand.
The new Topologie jewelry collection, in partnership with Camilla De Feo, combines the aesthetics of climbing equipment with Jewelry.
What better way to mark the first anniversary of 30 Montaigne’s reinvention than with a fairy-tale window display elaborated from upcycled fabrics and materials from the Dior Ateliers?
For summer 2023, Louis Vuitton introduces new additions to Taigarama, its popular leather goods collection that has been revamped in a gorgeous, fresh color palette.
Prada Linea Rossa Spring/Summer 2023 campaign imagery proposes an unreal landscape that nevertheless reflects the reality of today.
Beyond Retro’s theme Reclaimed by Nature is a beautiful, dreamy and soft touch that contrasts with the harder apocalyptic vibe.