PUMA signs an deal with Skepta, its new global ambassador
by Adriano B.
PUMA announces a long-term partnership with British-Nigerian rapper and record producer Skepta, who will work with the sportswear brand to design new products and organize marketing campaigns on a global scale. This union with the great Joseph Olaitan Adenuga Jr. -better known as Skepta- whose organic talent translates into the ability to constantly innovate in art has been possible through the Big Smoke Corporation, an organization created by Skepta that aims to connect talented people with brands, thus forming unique partnerships.
“This is the first brand deal to be done through my new company Big Smoke Corporation and I am very proud. Together with PUMA, we will be able to turn it around and create a new way of thinking about fashion and style,” said Skepta. “It is an honor to work with such a globally recognized brand that understands and connects in a real way with young people and popular culture, but also understands the importance of creating partnerships and collaborations like this. We look forward to developing and creating new opportunities for the next generations.”
Skepta will bring his strong connection to today’s community and work with PUMA to bring a new vision to menswear, sharing his deep understanding of culture, music, art and style. He will be an active voice and figure in PUMA’s progressive space, from design to campaigns and everything in between.
AMI x Magnum Photos Opens Exhibition “Family” in Paris
GAUCHERE Summer 2023
In the heart of Velásquez’s design philosophy lies a commitment to exploring personal space and challenging societal norms.
Photographer Luis Ayora brings us a selection of the best looks photographed in the streets of Barcelona during 080 Barcelona Fashion, in exclusive for Fucking Young!
The collaboration between Acne Studios and Frédéric Malle is unique because it’s founded on a mutual understanding and approach to art.
This collection is a call to claim your space in the running world, to be part of a team that runs not just to compete, but to connect.
“Effortless Elegance” brings together the best of Givenchy’s heritage and the simplicity of modern design.
The 10XL is all about going big with style while staying true to athletic roots.
With only 40 pieces available, each with its own number, this rug is as exclusive as it gets.
This event is all about getting ready for 4/20, with Snoop inviting everyone to grab their favorite snacks.
Milan’s design scene is buzzing with the latest “The Art of Dreams” exhibition at Palazzo Clerici.
Leonardo Hanna Azrak photographed by Alejandro Arrias & David Bravo and styled by Antonio Hard, in exclusive for Fucking Young! Online.
The WRPD Runner is gearing up to be a big hit for those who love a mix of tech and style in their shoes.
In the heart of Milan’s fashion district, Gucci’s flagship store on Via Monte Napoleone has become the stage for a fusion of past and future.
Stas & Vlad Bukuyazov photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
DAVID CATALÁN unveiled its Spring/Summer 2024 campaign photographed by Dulce Daniel and styled by Paulo Cravo.
Balenciaga has once again proven its mastery over the temporal with the re-introduction of one of its most iconic product lines, Le City.
“Chapter 2” marks a significant transformation, maintaining the original’s allure while introducing a more sophisticated and profound experience.
As the world turns its eyes to Paris for the Olympic Games, the Louis Vuitton Foundation offers a cultural parallel that captures the spirit of competition and the essence of modernism.
American luxury brand Helmut Lang, creatively directed by Peter Do, presents its Spring/Summer 2024 campaign called “People of Helmut Lang”.
Madrid is set to host the Mayrit Bienal 2024, a biennial event that has rapidly become a cornerstone of the city’s cultural landscape.
Y-3’s latest collection, Chapter 2 of SS24, presents a dynamic range of apparel that marries the essence of workwear with the timeless appeal of athletic classics.
The collection is influenced by the idea of a ballet performance, a chilly summer in Oregon, and the ups and downs of love.
Bielo introduced their latest collection at 080 Barcelona Fashion, and it’s all about relaxation.
Moving away from his previous themes of natural disasters, Eñaut’s new collection is all about the joy of life. It’s like a final dance, a reminder to enjoy every moment.
Alexandre Dary at Metropolitan Models photographed by Georges Dobrev and styled by Mariam Mikadze, in exclusive for Fucking Young! Online.
The Cub3d Sneaker is a bold statement in Gucci’s footwear line, showcasing a commitment to sustainability without compromising on style.
The PUMA x KidSuper Sports Club collection is a nod to football’s legacy and Dillane’s passion for the game, all while giving a modern twist to PUMA’s classic looks.
The event will take place at Factory Tbilisi, a venue that’s becoming a new cultural landmark.
“SYSTEMATIC DISRUPTION” is a call to think about how reality keeps evolving in our digital world.
Domingo Rodríguez Lázaro has crafted this collection with a nod to the marine world.
This drop redefines urban fashion, blending the freedom of movement with a bold fashion statement.