Puma & Serie A Champions AC Milan Celebrate Milanese Style For New Collection
by Adriano Batista
With this new streetwear collection, PUMA & AC Milan deliver a personal, intimate look at the Club that was founded in 1899, by paying tribute to the cultural phenomenon of Paninari, a popular look that soon spread out of Milan and Italy and became a major influence on the 1980s fashion, creating a style that continues to be referenced by designers and fashionistas today – a further testament of Milan’s status as a trendsetting city and one of the fashion capitals of the world.
The collection comprises casual apparel like T-shirts and hoodies, alongside tailored silhouettes and cut-and-sew items like trousers and long-sleeved polos, plus outerwear items like insulated puffer jackets.
Alongside the apparel, the PUMA x AC Milan partnership offers up two versions of the PUMA RX-737 and PUMA Weekend sneakers, both stamped with a storied saying that erupted through the rafters of Milan’s San Siro stadium – “Solo Con Te,” which translates into English as “Only With You.”
This new collaboration arrives in support of PUMA’s Players’ Lounge, a collection that dives deep into PUMA’s archive to re-live football’s golden age of the ‘60s and ‘70s.
The new collection embraces the strategic direction undertaken by AC Milan and PUMA, with the two brands utilizing the style, fashion, and culture of Milan to develop performance and off-pitch fashionable products that tap into the unique Milanese style.
The PUMA x AC Milan 2022 streetwear collection is available at PUMA.com, store.acmilan.com, and select PUMA retailers and all rossoneri stores.
Billionaire Boys Club x Timberland: Bee Line
Martine Rose and Kendrick Lamar are cooking something up
Simone Baggio and Luca Borsi photographed by Fabrizio Martelli and styled by Giorgia Devalle, in exclusive for Fucking Young! Online.
We just got back from our first Yaga Gathering off the map, deep in the Dzukija forests in Lithuania. We were greeted with heavy rains and friendly people, who told us this was a magical healing forest,… »
For its Summer 2025 campaign, GUESS JEANS taps Hawaiian model-actor-skater Evan Mock and LA creative Alana Champion to channel the effortless cool of its most iconic ads.
New Era has reworked its classic 9FORTY cap for 2025, introducing the M-Crown, a sleeker, more structured take on the streetwear staple.
Italian fashion house Gucci presents its new advertising campaign: “The Gucci Portrait Series”.
Prada’s campaign shows what clothes do when they’re worn, when they’re part of a body in motion.
Vivobarefoot’s new Primus Trail Flow Mid is for hikers who want to feel the ground, not fight it.
Since 1970, the Rencontres d’Arles has been the premier international photography festival and one of the major cultural events in the South of France.
Sheep Inc, the London-based sustainable fashion brand, has just dropped a jacket that’s a love letter to the countryside.
No matter what you wear, ARNETTE’s sunglasses will steal the show. ARNETTE invites us to spend a weekend at the Boombastic Festival in Spain.
Songzio has found its perfect muse in ATEEZ member Seonghwa, announcing him as their new global ambassador.
Just weeks after teasing new music, Tyler, The Creator has delivered. His ninth studio album, Don’t Tap The Glass, is out now!
The Metcon 10 arrives as the lightest, most stable version yet, designed to handle every part of an athlete’s workout without compromise.
LOEWE’s Landscape collection, first shown in the Fall/Winter 2024 pre-collection, transforms leather into something that feels alive.
We caught up with Billy to chat on film, fashion, and fear, but it was clear that he is passionately nerdy about music.
Six years after his last album, Dev Hynes, better known as Blood Orange, announces Essex Honey, set for release on August 29th, 2025.
Arte Antwerp treats design as something everyone should own, wear, and use to say something.
Far different from the Ibiza of neon-lit clubs, this is a nine-acre sanctuary where rustic Spanish finca charm meets understated Soho House cool.
Pull&Bear’s latest capsule collection draws inspiration from Henri Matisse, transforming his playful shapes and vivid colors into summer-ready clothes and accessories.
Jason Fejiro photographed by Johanna Stroud and styled by Jay Taglè, in exclusive for Fucking Young! Online.
For the first time, the work of more than 60 artists who have lived and created at the TOM House will come together in FXLK PLAY: Mythmaking, Devotion, and Mischief, an exhibition opening September 12, 2025, at Long Hall in West Hollywood’s Plummer Park.
Oakley is taking its expertise from extreme sports to outer space.
There’s something raw and electric in Last Exit on Bethnal, the new collaborative project between London producer/DJ Hannah Holland and filmmaker/photographer Lydia Garnett.
JIL SANDER backed the production of a seven-track EP and the Hamburg-shot music video for the song “Wanderlust”.
Balenciaga’s Winter 2025 campaign strips away polish in favor of something more intriguing: real moments in real spaces.
Marine Serre unveiled the first chapter of its “Heads or Tails” campaign, captured by the lens of Julia et Vincent.
Thirty students from fashion schools across Europe will gather in Barcelona this November to tackle one of the industry’s biggest challenges: waste.
The Phantom of the Opera has chosen his designer. Nicola Formichetti has been appointed Director of Masks for Masquerade, the new immersive Phantom experience coming to New York.
MM6 Maison Margiela and Dr. Martens are teaming up again, this time with a capsule that twists classic Docs into something fresh.
Kwir Nou Éxist project, a photo installation conceived by model, actress and activist Raya Martigny and her partner Edouard Richard, is now on view until July 25 in the iconic Tuileries Garden in Paris.
