PUMA returns to New York Fashion Week in style
by Gabriel Córdoba Acosta
February 8, 2024, will be a date to remember in the fashion industry and for some, especially for those privileged enough to attend the last show of one of the leading sports brands of all time, PUMA. This event took place in New York City, specifically at the historic Park Avenue Armory, and served (although it did not appear on the official calendar) as a challenge to the conventions when it came to opening New York Fashion Week.
High-profile celebrities such as Emily Ratajkowski, Ashley Graham, Davido*, and Rickey Thompson, among many others, came to the location, and like the rest of the attendees, were more than surprised to see the impressive set designed for the occasion, which consisted of several spaces. The first was a futuristic black spiked wall that welcomed the audience to the site, while the second, the main venue, was an amusement park with a Ferris wheel, a roller coaster, and a sort of merry-go-round that simulated having people seated, wearing the brand’s new sneakers, available in various colours.
PUMA and its show “Welcome To The Amazing Mostro Show” have again made sense of the argument that fashion shows are no longer just shows as such, but experiences. The aforementioned word “Mostro” comes from the Italian language and means Monster. That’s the name given to the iconic sneaker, originally launched in 1999, taken from the company’s historical archives, and characterized by its spiked sole and versatile strap fastening.
This shoe silhouette was combined with the more than 50 looks that made up the Autumn/Winter 2024 collection, designed by global creative director Heiko Desens. Most of them were in black or grey, except a few vibrant colors, adding a cheerful touch to the line. PUMA is back on the American catwalks and ready to offer more fashion than ever, as unlike in the past, sportswear is taking a different direction and is no longer worn for sports, but rather to walk in style on the street and be seen in the place to be in the city where one is. Proof of this are bomber jackets in circular shapes, tracksuits in shiny leather or velour, or extra long/oversized capes in collaboration with BMW. And with accessories like hats, balaclavas, and bags in different shapes, it was the same as with the clothes, they looked more trendy than ever.
Check out the PUMA Autumn/Winter 2024 collection below:
Alex Sobrón’s New Collection Celebrates Flamenco Dance with Butterflies
Helmut Lang Fall/Winter 2024
Rombaut’s newest sneakers, Mortal and Flow, evolve from their earlier Nucleo and Alien Barefoot designs, drawing inspiration from martial arts.
Cameron Pisan at The Option Agency photographed by Keyr Castro and styled by Mark Mendez, in exclusive for Fucking Young! Online.
Soho House and Her Clique had gathered Lisbon’s creative community to celebrate the kickoff of ARCO Lisboa and Marie Tomanova’s new exhibition, I LOVE SEEING YOU.
Barcelona brand Nimph has unveiled the first installment of its Chapter 07 collection, titled “If It’s Meant To Be, Then It Will Be…”
Last week, A$AP Rocky and PUMA unveiled their latest collaboration, a capsule collection of footwear, apparel, and accessories that blends streetwear with motorsport energy.
Courrèges, the French fashion brand currently creatively directed by Nicolas Di Felice, presents its Resort 2026 collection.
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Andrii Barabash at Elite photographed by Adrian Cuerdo and styled by Matíos & Cesar, in exclusive for Fucking Young! Online.
PUMA has once again joined forces with French designer Louis Gabriel Nouchi, this time revisiting the 1999 Mostro Mule.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Resort 2026 by DSQUARED2 is rebellion at its purest!
Japanese artist Kunimasa Aoki has won the 2025 Loewe Foundation Craft Prize for his terracotta sculpture Realm of Living Things 19.
This collaboration reflects Paloceras’ approach to eyewear design, where technical precision meets handcrafted detail.
Last week, Helsinki became a focal point for fashion innovation as Aalto University presented its graduating students’ work at Näytös25.
Gal Nell Dahan debuts in menswear with his Fall/Winter 2025 collection, characterized by timelessness, rich fabrics, and sustainability.
This summer, the Monte-Carlo Beach Club has a new look, thanks to Jacquemus.
Nike’s latest running shoe, the Structure 26, arrives with a clear mission to deliver serious stability without sacrificing comfort.
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
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In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
The organisation in charge of the prestigious ANDAM fashion competition unveils the list of finalists for the 36th edition.
Instead of just taking backstage shots himself, photographer Joonas S’Diri handed his phone to the models and let them take selfies.
Junya Watanabe joins forces with Alpha Industries to deliver a biker jacket defined by military rigor and Japanese avant-garde simplicity.
Granado teams up with Guimarães Rosa Institute and the French Institute for the fourth edition of ABERTO.
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
