PUMA & PALOMO SPAIN: Serving On The Dance Floor
by Fucking Young!
Puma presents a genderless collection in collaboration with Palomo Spain. The collection is a celebration of queer identities, 80s athleisure culture and 70s clubbing glitz and combines Palomo’s stylish essence with PUMA’s sportswear heritage.
Inspired by the nostalgic charm of ’70s sporting icons, PUMA and Palomo’s latest campaign takes a behind-the-scenes look at an advertising shoot. Set in a studio reminiscent of the golden age of Hollywood, the background blends perfectly with the narrative. Bathed in perfect lighting, the models exude a natural charm as they gracefully rehearse their movements juxtaposed against the shadowy figures of the production staff.
“I’m really excited about knitwear and I love a total white look. I believe you can be the smartest, most stylish version of yourself when you’re dressed all in white. The long pants and the long-sleeved knit tracksuit are a delight,” comments Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain.
For footwear, PUMA and Palomo reinvent the iconic Palermo with asymmetrical color blocking in red tones. The collection also features a revamped version of the Nitefox model, now transformed into the Nitefox Loafer. This design combines a chunky sole with a traditional moccasin upper embellished with tassel details and a sleek silver logo buckle.
The new PUMA and Palomo Spain collection will be available from May 11, 2024, on palomospain.com, PUMA.com and PUMA’s flagship stores
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